Gap revamps its advertising strategy after a series of failures

On: July 30, 2015

Diving brief: Gap has a new advertising campaign featuring models rather than celebrities, and has dropped its “Dress Normal” campaign. The retailer also attempted campaigns that crashed on Instagram and dating app Tinder. Gap has recently seen sales decline, closing stores and jostling its merchandising and design teams. Overview ofRead More →

Increase your sales with 4 Facebook advertising tools

By: Royce B. Ogorman

On: July 13, 2015

In: Advertising tools

Use These Facebook Advertising Tools To Increase Your Return On Investment Monday Tips is a short list of the best finds on the internet to start your week off right. Today I have some Facebook advertising resources to help you improve your visibility and influence. Here are four links withRead More →

July 2015