eBay announces new advertising strategy

On: March 16, 2017

BRISBANE, California., March 16, 2017 / PRNewswire / – EBay Advertising, a division of eBay Inc., today announces a change in its advertising strategy to focus on first party data and offerings that will help brands drive commerce in eBay’s core market. As part of this strategy, eBay Advertising isRead More →

The future of online advertising is big data and algorithms

By: Royce B. Ogorman

On: March 13, 2017

In: Online advertising

The technological revolution is coming to advertising. Chatbots are replacing humans, data is threatening our privacy, and blockchain is tying it all together. In our series on technology and advertising, we take a look at how the industry is reshaping. The challenge faced by advertisers and advertising professionals remains relevantRead More →

March 2017