Here’s how Nykaa’s digital advertising strategy resulted in a 7.5x increase in sales, Marketing & Advertising News, AND BrandEquity
2017-10-15
Criteo announced that its data-driven technology has enabled fashion e-commerce leader Nykaa to better understand the online surfing behavior of its shoppers. Using Criteo’s mobile and in-app retargeting solutions, Nykaa has tailored its digital advertising strategy to witness a 7.5x increase in sales. In two years of partnership with Criteo,Read More →