October 2017 – Internet Marketing Monitor

The Downtown group develops an advertising strategy | sarasota

On: October 26, 2017

Mark Kauffman is a retired surgeon, major real estate investor, and board member of the Downtown Improvement District. He is not, however, a marketing expert. That’s why, as DID assesses its priorities for the immediate future and the next five years, Kauffman is reluctant to pay too much attention toRead More →

Here’s how Nykaa’s digital advertising strategy resulted in a 7.5x increase in sales, Marketing & Advertising News, AND BrandEquity

By: Royce B. Ogorman

On: October 15, 2017

In: Advertising strategy

With: 0 Comments

Criteo announced that its data-driven technology has enabled fashion e-commerce leader Nykaa to better understand the online surfing behavior of its shoppers. Using Criteo’s mobile and in-app retargeting solutions, Nykaa has tailored its digital advertising strategy to witness a 7.5x increase in sales. In two years of partnership with Criteo,Read More →