How Unilever’s micro-influencers fit into its “less is more” advertising strategy
2017-11-22
Bigger doesn’t always mean better for Unilever when it comes to the influencers it works with. The influencers previously hired by the advertiser were to be as well-known as a finalist on the hit TV show “The Great British Bake Off”, according to Madeleine Boulton, deputy brand manager at Unilever.Read More →
