How to Incorporate Split Testing into Your Digital Advertising Strategy

On: September 18, 2018

FirmBee / Pixabay You’ve heard of the value of testing. You can even incorporate testing every now and then into your digital advertising campaigns. But is it part of your â€œdoing businessâ€ routine as a digital marketer? If you’ve just got on the testing train or want to make itRead More →

Amazon’s advertising strategy under the radar to control 5% of global retail

By: Royce B. Ogorman

On: September 2, 2018

In: Advertising strategy

With: 0 Comments

(Photo by David Ryder / Getty Images) Wedbush Securities analyst Michael Pachter just made a surprising prediction on Amazon in a recent interview on CNBC. â€œIn my opinion, Amazon owns 1.5% of the global retail business. It can easily reach 5%, and probably 10% in our lifetime, â€he said. PointingRead More →

September 2018