Video advertising company VidMob announces it has raised $ 25 million in Series B funding. When I wrote about VidMob’s seed funding in 2015, it focused on creating a marketplace that connects marketers and professional video editors. It’s still a component of the VidMob business, said founder and CEO AlexRead More →
Economics, algorithms and the delivery of online advertisements “We ruled out the possibility that the algorithm learned its behavior from women who simply didn’t click ads as much as men, because that’s not the case,” says Lambrecht. “The data shows that when women saw the ad, they were more likelyRead More →
When it comes to reaching and engaging potential consumers, video advertising pays off. And having appropriate branded videos for your business is just as important as your business website, maybe even more so. Michelle Amarra is here to tell us why small business owners can no longer afford to ignoreRead More →