In association with Verizon Media. In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), Senior Director, Product Marketing, International at Verizon media, discusses the benefits of implementing a native advertising strategy, how these approaches can be adapted, and upcoming technologies designed to build native capabilities. What are the mainRead More →
Online advertising is crucial for any business looking to thrive in today’s modern world. While the benefits of online advertising are widely known, digitizing your marketing strategy also comes with risks. We asked members of the Ad Age Collective to share their perspective on the main risks that online advertisersRead More →
Trivago’s new CEO, Axel Hefer, wastes no time leaving his mark on the company, outlining the changes in relationships with advertisers. It was announced last month that CFO Hefer will replace co-founder and CEO Rolf Schrömgens from 2020. At an investor conference Thursday, Hefer revealed a strategy for the accommodationRead More →