Opera Ads’ new ad units are seamlessly integrated with smartphone apps and functionality, removing the number of clicks needed and improving the advertiser and user experience. Opera Ads recently announced the addition of new ad units that will help advertisers increase engagement with their target audiences and maximize the performanceRead More →
In association with Verizon Media. In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), Senior Director, Product Marketing, International at Verizon media, discusses the benefits of implementing a native advertising strategy, how these approaches can be adapted, and upcoming technologies designed to build native capabilities. What are the mainRead More →
In this guest post, Visit Victoria’s Head of Consumer Insights Julian Major (pictured below) says it’s time to take a closer look at the effectiveness of online advertising… Judging by the various responses to The recent article by Jesse Frederik and Maurits Martijnfew are surprised by the findings regarding onlineRead More →
Online advertising is crucial for any business looking to thrive in today’s modern world. While the benefits of online advertising are widely known, digitizing your marketing strategy also comes with risks. We asked members of the Ad Age Collective to share their perspective on the main risks that online advertisersRead More →
Trivago’s new CEO, Axel Hefer, wastes no time leaving his mark on the company, outlining the changes in relationships with advertisers. It was announced last month that CFO Hefer will replace co-founder and CEO Rolf Schrömgens from 2020. At an investor conference Thursday, Hefer revealed a strategy for the accommodationRead More →