Opera Ads’ new ad units are seamlessly integrated with smartphone apps and functionality, removing the number of clicks needed and improving the advertiser and user experience. Opera Ads recently announced the addition of new ad units that will help advertisers increase engagement with their target audiences and maximize the performanceRead More →

In association with Verizon Media. In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), Senior Director, Product Marketing, International at Verizon media, discusses the benefits of implementing a native advertising strategy, how these approaches can be adapted, and upcoming technologies designed to build native capabilities. What are the mainRead More →