‘Cookie Apocalypse’ Drives Deep Changes in Online Advertising
2020-02-25
Complex, unloved and often too intrusive: Few people mourn the disappearance of the third-party cookie – cross-site trackers that Apple has banned and that Google will phase out by 2022. But the so-called “cookie apocalypse” is forcing sweeping changes in digital advertising and ad technology, which have relied on theseRead More →