Japan Airlines (JAL) uses digital advertising to provide up-to-date messages to consumers as the status of the coronavirus (COVID-19) continues to change around the world. JAL’s director of global marketing, media and social media, Jonathan Wan, said the airline has regularly changed its targeting tactics throughout the pandemic. “What weRead More →

This is a sponsored article written by WordStream. The opinions expressed in this article are those of the sponsor. We now know that the online advertising industry is constantly changing. Whether it’s advertising guidelines, content types, or even advertising platforms, there are constantly new opportunities to test and optimize yourRead More →