Part of running a business in this age of technology is establishing an online presence. It doesn’t just mean having a well-designed website and being active on social media, both of which are a big part of what online marketing means. In order to reach audiences and turn them into
Quibi, the mobile video streaming service due to launch next month, has capped its advertising partnerships for its first year at 10 companies, according to executives. Why is this important: Quibi sold its first year of ads – $ 150 million in revenue – ahead of its April 6 launch.
But in recent years, the company has used its influence as a marketing powerhouse not only to tout its own brands, but also to promote a social message about gender equality. It’s an advertising strategy that comes with risk, but even so, the business isn’t backing down. P&G has also