The French retail chain Carrefour has confirmed the withdrawal of its latest advertising campaign from Polish public television on LGBT rights. The company announced on Twitter that it had suspended the Telewizja Polska (TVP) campaign after a user informed it. A Carrefour ad was posted online alongside news stories aboutRead More →

Steps can be taken to reduce the threat of fake news infiltrating online advertising. Speaking at the Westminster Forum conference on tackling fake news and online disinformation, Konrad Shek, deputy director of policy and regulation at the Advertising Association, said the advent of disinformation had a “huge impact on confidenceRead More →

Wenatchee, WA – In late 2019, CMI Orchards launched a digital marketing strategy designed to directly target apple consumers and drive retail sales. In the most recent campaign, the participating retailer’s apple category dollar sales increased 14.8% year-over-year, with sales of KIKU and Kanzi apples growing 28% during the period.Read More →