Advertising has been with us since the early days of the Internet. Only the shortest ad-free network has existed between the invention of the World Wide Web in 1989 and the emergence of the first banner ad in 1994. Ads have been a feature of the Internet ever since. NowRead More →
Steps can be taken to reduce the threat of fake news infiltrating online advertising. Speaking at the Westminster Forum conference on tackling fake news and online disinformation, Konrad Shek, deputy director of policy and regulation at the Advertising Association, said the advent of disinformation had a “huge impact on confidenceRead More →
Wenatchee, WA – In late 2019, CMI Orchards launched a digital marketing strategy designed to directly target apple consumers and drive retail sales. In the most recent campaign, the participating retailer’s apple category dollar sales increased 14.8% year-over-year, with sales of KIKU and Kanzi apples growing 28% during the period.Read More →
The issue of transparency around the collection and use of personal data from online users has recently made headlines, with several data collection practices now being directly challenged in court. On the one hand, these developments are yet another sign that a few more bricks are falling from the wallRead More →