Advertising has been with us since the early days of the Internet. Only the shortest ad-free network has existed between the invention of the World Wide Web in 1989 and the emergence of the first banner ad in 1994. Ads have been a feature of the Internet ever since. NowRead More →
The French retail chain Carrefour has confirmed the withdrawal of its latest advertising campaign from Polish public television on LGBT rights. The company announced on Twitter that it had suspended the Telewizja Polska (TVP) campaign after a user informed it. A Carrefour ad was posted online alongside news stories aboutRead More →
Steps can be taken to reduce the threat of fake news infiltrating online advertising. Speaking at the Westminster Forum conference on tackling fake news and online disinformation, Konrad Shek, deputy director of policy and regulation at the Advertising Association, said the advent of disinformation had a “huge impact on confidenceRead More →
Wenatchee, WA – In late 2019, CMI Orchards launched a digital marketing strategy designed to directly target apple consumers and drive retail sales. In the most recent campaign, the participating retailer’s apple category dollar sales increased 14.8% year-over-year, with sales of KIKU and Kanzi apples growing 28% during the period.Read More →
The third-party cookie has (almost) had its day. Which begs the big question: what will replace it? Since its introduction a quarter of a century ago, the simple cookie has helped online advertising capture more than half of global ad spend. But growing privacy concerns — along with the dominanceRead More →
The issue of transparency around the collection and use of personal data from online users has recently made headlines, with several data collection practices now being directly challenged in court. On the one hand, these developments are yet another sign that a few more bricks are falling from the wallRead More →