Google has announced a plan to tackle privacy issues in online advertising, as the company tries to find common ground between Apple’s privacy-focused approach and the needs of advertisers, including understood herself. Google will use AI to group an individual user with similar visitors in an effort to convince usersRead More →
The UK’s Information Commissioner’s Office has resumed its investigation into the country’s £ 13 billion online advertising industry after an almost nine-month hiatus due to the pandemic. The watchdog said in January last year it would start investigating the UK’s IT sector after finding evidence of widespread non-compliance with theRead More →
Advertising is an effective way to connect customers to the market. Since the digital platform has become an important market and businesses are adopting the online platform to reach their target customers, they need to adapt to new trends to attract modern audiences. In addition, the use of data analysisRead More →
To share Tweeter To share To share E-mail Online advertising refers to the use of the Internet, often through blogs and other distributed media, to promote business. Online advertising is often seen as part of cost-per-impression marketing because it requires the least amount of direct human contact between the companyRead More →
LONDON–(COMMERCIAL THREAD) – SpendEdge predicts the global online advertising market to grow by $ 84 billion as we approach 2024. This is due to the impact of the COVID-19 pandemic in the first half of 2020. However, growth healthy should continue. throughout the forecast period, and the market is expectedRead More →
Whether you are an online publisher or advertiser, the world of digital marketing can seem like a daunting byzantine system of visitor journeys, banner ads, and keyword optimization jujitsu. Advertising has come a long way since the days when half-page newspaper ads dominated the industry. Now every little movement ofRead More →
Text size The time of dreams The online advertising industry is alive and well. As regulators, prosecutors and lawmakers scrutinize Facebook (ticker: FB) and Alphabet (GOOGL), the parent company of Google, investors continue to find stocks attractive. They forecast substantial growth for both revenue and sales. Morgan stanley Analyst BrianRead More →