Facebook has been trying emphatically to convince users that personalized ads are a good thing, especially since Apple has announced that it will start notifying users if apps attempt to track user habits in iOS. Facebook’s angle has been the idea that targeted ads play a big role in helping
Instagram has become a powerful tool for businesses. Even more for the food industry. There are over 327 million posts tagged #food on Instagram. Additionally, according to The Independent, millennials spend an average of five days per year browsing food on Instagram. Thirty percent cite to avoid a restaurant with
A coalition of business organizations filed a lawsuit Thursday against the Maryland state government for passing a bill that imposes a tax on digital advertising revenue. The Computer & Communications Industry Association (CCIA), along with the US Chamber of Commerce and the Internet Association, sued Maryland Comptroller Peter Franchot (D).
A coalition of business organizations filed a lawsuit Thursday against the state government of Maryland for passing a bill that imposes a tax on digital advertising revenue. The Computer & Communications Industry Association (CCIA), along with the United States Chamber of Commerce and the Internet Association, have sued Maryland Comptroller
Sports fans who go to YouTube for their sports content have news in store today. Google has announced a new Sports portal on YouTube, which aims to offer a more immersive experience entirely dedicated to this type of content. Google says the amount of sports content uploaded to YouTube in
Several grocery retailers are reorganizing their advertising activities and seem to model their approach on companies like Google and Amazon. Walmart is the latest to do so, which could have far-reaching business implications. The retail giant adds new advertising technology for brands and sells advertising space on its in-store checkout