DENVER, March 30, 2021 /PRNewswire/ — Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technologies to advertisers, agencies and content providers, today announced a new strategic relationship with Innovid, the only independent omnichannel advertising and analytics platform built for TV. This integration with theRead More →

Advertisers expect lower advertising budgets but are optimistic about Hong Kong’s economy this year, according to a survey co-conducted by Nielsen and the Hong Kong Advertising Association. Nearly half (44%) of advertisers expect advertising budgets to shrink in 2021, with the biggest challenge being a lack of funding (28%). ToRead More →

March 5, 2021 By Prof. Jan W. Wiktor and Dr Katarzyna Sanak-Kosmowska, Department of Marketing, Krakow University of Economics What does the “world of manipulation” look like in marketing communications, especially in advertising? An empirical study to answer this question has been undertaken by the Marketing Department of the UniversityRead More →