“We spend an awful lot of time worrying about media targeting, programmatic media and optimization, but we don’t do enough, I would say, to think about how to personalize the creative message that speaks to people. consumers and which must have the same ballast value.” WPP chief executive Mark ReadRead More →
DENVER, March 30, 2021 /PRNewswire/ — Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technologies to advertisers, agencies and content providers, today announced a new strategic relationship with Innovid, the only independent omnichannel advertising and analytics platform built for TV. This integration with theRead More →
HThere is a troubling thought for those of us who criticize the tech industry: Are we unduly gullible about the capabilities of technology extolled by corporations and their paid evangelists? Did the clever exploitation of social media really lead to the election of Trump and the Brexit vote in 2016,Read More →
Advertisers expect lower advertising budgets but are optimistic about Hong Kong’s economy this year, according to a survey co-conducted by Nielsen and the Hong Kong Advertising Association. Nearly half (44%) of advertisers expect advertising budgets to shrink in 2021, with the biggest challenge being a lack of funding (28%). ToRead More →
RIP online advertising. Overhaul of the Internet business model. Title of the event: RIP online advertising. Overhaul of the Internet business model. Event date: 03/10/2021 Time of event: 5:30 p.m. – 7:00 p.m. End date of the event: 03/10/2021 Description of the event: Welcome to an ad-free internet that reflectsRead More →
March 5, 2021 By Prof. Jan W. Wiktor and Dr Katarzyna Sanak-Kosmowska, Department of Marketing, Krakow University of Economics What does the “world of manipulation†look like in marketing communications, especially in advertising? An empirical study to answer this question has been undertaken by the Marketing Department of the UniversityRead More →