Text size Alastair Pike/AFP via Getty Images Online advertising companies were hit hard at the start of the pandemic, and that includes the massive networks run by Facebook and Alphabet it is Google. While the rest of the big tech stocks soared in 2020, the advertising-focused giants were left behind.
Advertising and marketing have undergone a massive transformation over the past decades thanks to the rise of the Internet and advanced technological advancements. The days when businesses could only rely on traditional advertising methods such as direct mail, billboards, flyers, and radio and TV ads to increase sales are long
The Openwork Partnership is launching an advertising campaign targeting advisors and clients as part of its growth strategy. The network initially targets advisors with an awareness campaign in trade publications and on LinkedIn, after its rebranding in February. Openwork said it then plans to expand the campaign throughout the year,
Despite this year rewards show odds plummet, Verizon is still bullish on the Oscars as a marketing platform. The brand is rolling out seven new spots this weekend, including one at the pre-show, five at the awards show and one broadcast throughout the weekend as part of its Oscar campaign.
Facebook announced Wednesday that it is modifying its advertising tools to comply with an upcoming privacy update from Apple, limiting the effectiveness of data collection features used by advertisers. The world’s largest social media company has disagreed with Apple’s “Application Tracking Transparency” feature, which is expected to launch with the
As the global real estate market continues to break its own records, the ‘Nothing Compares’ campaign is representative of Sotheby’s International Realty® the brand’s promise to its customers to consistently deliver a stellar experience. “Sotheby’s International Realty around the world consistently deliver top-notch service and I am continually inspired by
Yubo, an online platform for young people, launched its first countryside ‘Friends, not followers. As the name suggests, the campaign promotes authentic social media interactions rather than just followers. Yubo has over 40 million users worldwide and over 1.1 million in Australia. The increase in the number of Australian users
All rules regarding online advertisements should be torn up and thrown out the window. There are no rules. That’s why we test. The only thing that seems to agree is that, 28 years after the beginning of the online advertising experiment, these ads work. There are literally thousands of studies
Tiffany & Co. is seeing major changes in its marketing mechanisms. The jeweler’s first tides revision by LVMH MoÃ«t Hennessy Louis Vuitton is felt in the public positioning and advertising of the company. WWD has learned that after more than 30 years, Tiffany recently discontinued its daily print advertising in
Open Enrollment Period (OEP) represents peak season for health insurance advertisers focused on generating consumer inquiries and inbound calls. With a limited six-week window to reach OEP health insurance shoppers with the right information, insurance advertisers need to ensure they’re getting the right messages to the right people to encourage
Photo courtesy of Source Digital, Inc. We have the power to help businesses large and small get the most out of their advertising dollars, says Hank Frecon, CEO of Source Digital. PHILADELPHIA (PRWEB) April 08, 2021 Emerging golf apparel brand, Boston Scott Golf (https://www.bostonscottgolf.com/), will activate Source Digital’s new ad
COMMENT “We need a global advertising campaign that inspires people to start saving the Earth’s biodiversity that we all depend on and are currently losing at an alarming rate,” says South African scientist, Professor Emeritus Richard Cowling of the African Center for Coastal Palaeosciences at Nelson Mandela University. In an
Toronto, Ontario and New York, New York – Flow Water Inc. (“Flow®” or “Flow Alkaline Spring Water”), announces the launch of its brand new North American advertising and marketing campaign. The ‘Beautiful Inside and Out’ and ‘Uplifting Hydration’ ads feature a compelling and diverse lineup of iconic personalities known for
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Terragon, Africa’s leading data and analytics company and Facebook Conversions API partner, is set to host a webinar to highlight the colossal impact of the death of third-party cookies on the digital advertising ecosystem, especially with regards to brands and digital advertising agencies in Africa. Together with industry experts from