Advertising and marketing have undergone a massive transformation over the past decades thanks to the rise of the Internet and advanced technological advancements. The days when businesses could only rely on traditional advertising methods such as direct mail, billboards, flyers, and radio and TV ads to increase sales are long
Despite this year rewards show odds plummet, Verizon is still bullish on the Oscars as a marketing platform. The brand is rolling out seven new spots this weekend, including one at the pre-show, five at the awards show and one broadcast throughout the weekend as part of its Oscar campaign.
Facebook announced Wednesday that it is modifying its advertising tools to comply with an upcoming privacy update from Apple, limiting the effectiveness of data collection features used by advertisers. The world’s largest social media company has disagreed with Apple’s “Application Tracking Transparency” feature, which is expected to launch with the
Tiffany & Co. is seeing major changes in its marketing mechanisms. The jeweler’s first tides revision by LVMH Moët Hennessy Louis Vuitton is felt in the public positioning and advertising of the company. WWD has learned that after more than 30 years, Tiffany recently discontinued its daily print advertising in
Terragon, Africa’s leading data and analytics company and Facebook Conversions API partner, is set to host a webinar to highlight the colossal impact of the death of third-party cookies on the digital advertising ecosystem, especially with regards to brands and digital advertising agencies in Africa. Together with industry experts from