“Today, the advertising market is functionally unregulated. It’s a market worth hundreds of billions of dollars a year, and it’s the main driver of revenue for some of the country’s biggest companies. “Given the power of a company like Google to unilaterally manipulate the online advertising market, it is essentialRead More →
Los Angeles, meanwhile, reached 20 markets, including Chicago, during a 10-week promotional campaign that began in mid-April. Now LA is launching its first-ever national campaign, a $ 10 million effort built around a ‘comeback’ theme. Scheduled to start on July 5 and run through September, the campaign will include television,Read More →
SALT LAKE CITY, June 29, 2021 / PRNewswire / – Scorpio, a leading provider of technologies and services helping local businesses thrive, today announced that it is now an advertising partner of Yelp, enabling Scorpio customers to optimize their presence on Yelp and manage advertising campaigns more effectively. As aRead More →
The European Commission has opened an antitrust investigation on Google for advertising. The organization says it will check whether Google favors its own online display advertising technology over competing advertisers and publishers. And it will examine whether Google “distorts competition by restricting third-party access to user data for advertising purposesRead More →
The EU has opened a new large-scale antitrust investigation into Google, investigating whether the tech giant has unfairly stifled competition in online advertising. Margrethe Vestager, the European digital competition authority, announced the investigation today – saying Google may have unfairly handicapped those who buy ad space, tech companies selling adRead More →
Google will launch a central hub for its creative advertising tools called Ads Creative Studio, the company said on Monday. Ads Creative Studio will unify tools previously available on YouTube, Display & Video 360, and Campaign Manager 360, and will be available in beta for Display & Video 360 customersRead More →
Consumer concerns regarding the issue of data and privacy when using social media channels have increased in recent years, contributing to policy changes on many platforms, which has impacted commercial advertising strategies. . Talk to Joe streeter, editor of Payment expert, two seasoned marketing professionals discussed the impact of dataRead More →
For any business, but especially for an online retailer like us, advertising is an integral part of exposing your products to customers. And as digital continues to change and shape our lives and the world we live in, we began to re-evaluate our own advertising strategy at Christopher Ward thisRead More →
The Irish Civil Liberties Council (ICCL) on Wednesday filed a lawsuit in a German court against the global online advertising industry. The lawsuit targets tech giants like Google, Amazon, Facebook and Twitter, as well as the Interactive Advertising Bureau (IAB), and challenges industry rules. It was presented by Dr JohnnyRead More →
Posted on June 11, 2021 There are different ways to market your business. You can choose from various media such as newspaper or magazine advertisements, social media platforms, billboards and banners, flyers and brochures, business cards and even t-shirts printed with the name and your company logo. But there isRead More →