“Today, the advertising market is functionally unregulated. It’s a market worth hundreds of billions of dollars a year, and it’s the main driver of revenue for some of the country’s biggest companies. “Given the power of a company like Google to unilaterally manipulate the online advertising market, it is essentialRead More →

SALT LAKE CITY, June 29, 2021 / PRNewswire / – Scorpio, a leading provider of technologies and services helping local businesses thrive, today announced that it is now an advertising partner of Yelp, enabling Scorpio customers to optimize their presence on Yelp and manage advertising campaigns more effectively. As aRead More →

The European Commission has opened an antitrust investigation on Google for advertising. The organization says it will check whether Google favors its own online display advertising technology over competing advertisers and publishers. And it will examine whether Google “distorts competition by restricting third-party access to user data for advertising purposesRead More →

The EU has opened a new large-scale antitrust investigation into Google, investigating whether the tech giant has unfairly stifled competition in online advertising. Margrethe Vestager, the European digital competition authority, announced the investigation today – saying Google may have unfairly handicapped those who buy ad space, tech companies selling adRead More →

Consumer concerns regarding the issue of data and privacy when using social media channels have increased in recent years, contributing to policy changes on many platforms, which has impacted commercial advertising strategies. . Talk to Joe streeter, editor of Payment expert, two seasoned marketing professionals discussed the impact of dataRead More →

Posted on June 11, 2021 There are different ways to market your business. You can choose from various media such as newspaper or magazine advertisements, social media platforms, billboards and banners, flyers and brochures, business cards and even t-shirts printed with the name and your company logo. But there isRead More →

Google has been fined € 220m (£ 189m) by French competition regulators for abusing its dominant position in the online advertising market in a landmark settlement that could rebalance the relationship between tech giants and digital publishers. The agreement with the French Competition Authority, which found that Google unfairly favorsRead More →