As the delta variant and vaccine reluctance threaten visits to some elderly communities, a provider is launching a campaign around its success in building residents’ confidence in reopening buildings. Benchmark Senior Living, based in Waltham, MA, unveiled its “Consumer confidence” campaign this week, celebrating how residents and family members ofRead More →
James Collins, Senior Vice President, Media Network at Rakuten Advertising offers a practical guide for advertisers looking to improve the impact of their business with a slightly different approach – one that builds on typical targeting using demographics. Pick up at 9 a.m. this morning. What are you doing? Where?Read More →
Google’s parent company has eased its digital dominance, recording its highest quarter on record in terms of sales and profits behind a flood of online ads from companies vying for clients in reopened economies. The solid results showed how Google emerged stronger from a Covid-19 pandemic that has sped upRead More →
Subscribe to Financial Brands for Free by Email! Marcus of Goldman Sachs launched the largest marketing campaign ever. Actress Rosamund Pike uses a video of a mainstream bank murdering a cheap free ‘bank made’ pen and free bad coffee. Pike has appeared in everything from British films to James BondRead More →
‘Welcome to London’: Sadiq Khan launches the capital’s biggest advertising campaign since the 2012 Olympics to get Londoners to enjoy the city again (as long as they wear a mask on public transport) The “Welcome back London” campaign aims to encourage people to return to the underground It includes TfLRead More →
More than three in seven people around the world are Facebook users. In real terms, the figure translates to over 2.7 billion active users. What makes Facebook an effective advertising channel isn’t just its massive reach. Most importantly, it allows any mom-and-pop store to grow their business using the socialRead More →
“If you like cold lattes, you’ll want to grab a Draft Latte after seeing the deliciously frothy creative.” Tweet this Earlier this year, La Colombe announced a strategic partnership with Molson Coors Beverage Company, giving them access to the distribution of the company’s ready-to-drink coffee products to pharmacies and convenienceRead More →
Australians to be urged to ‘arm themselves’ against COVID-19 and get the vaccine, as the federal government launches a revamped COVID-19 vaccination campaign on Sunday to help chart a way out of the global pandemic . Medical groups such as the Royal Australian College of General Practitioners have been callingRead More →
THIRUVANANTHAPURAM: The project to save KSRTC from losses by generating additional income of up to Rs 70 crore per month through strong space marketing including advertisements will be launched during the Malayalam month of Chingam. For this, a commercial division will be formed within the company. Initially the goal isRead More →
Ahead of Tokyo Olympics 2020, Camelot celebrated GB team and GB Paralympics athletes in its “largest fully integrated, multi-channel brand campaign to date”. Aired on TV, radio, digital and high-impact OOH – as well as all owned National Lottery channels and 44,000 National Lottery retailers across the UK – theRead More →