We all know what is happening with third-party cookies, among other changes in the world of online advertising. Now, the challenge for marketers is to move from recognizing their demise to planning for a smooth transition. Google may have delayed phasing out third-party cookies on its Chrome browser until 2023,Read More →
As the delta variant and vaccine reluctance threaten visits to some elderly communities, a provider is launching a campaign around its success in building residents’ confidence in reopening buildings. Benchmark Senior Living, based in Waltham, MA, unveiled its “Consumer confidence” campaign this week, celebrating how residents and family members ofRead More →
Google’s parent company is expected to post its strongest second-quarter sales growth in 14 years, driven by an increase in online advertising from businesses vying for customers in reopened economies. The expected results should bolster investor confidence that Alphabet Inc. emerged stronger after the Covid-19 pandemic accelerated online shopping, onlineRead More →
James Collins, Senior Vice President, Media Network at Rakuten Advertising offers a practical guide for advertisers looking to improve the impact of their business with a slightly different approach – one that builds on typical targeting using demographics. Pick up at 9 a.m. this morning. What are you doing? Where?Read More →
Google’s parent company has eased its digital dominance, recording its highest quarter on record in terms of sales and profits behind a flood of online ads from companies vying for clients in reopened economies. The solid results showed how Google emerged stronger from a Covid-19 pandemic that has sped upRead More →
Subscribe to Financial Brands for Free by Email! Marcus of Goldman Sachs launched the largest marketing campaign ever. Actress Rosamund Pike uses a video of a mainstream bank murdering a cheap free ‘bank made’ pen and free bad coffee. Pike has appeared in everything from British films to James BondRead More →
Insite Ooh, which specializes in the analysis of external advertising campaigns in Egypt and the Middle East, has revealed that the city of Noor of the Talaat Moustafa Group (TMG) has the most powerful advertising campaign in the Egyptian market. In a report analyzing the strength of advertising campaigns amongRead More →
‘Welcome to London’: Sadiq Khan launches the capital’s biggest advertising campaign since the 2012 Olympics to get Londoners to enjoy the city again (as long as they wear a mask on public transport) The “Welcome back London” campaign aims to encourage people to return to the underground It includes TfLRead More →
More than three in seven people around the world are Facebook users. In real terms, the figure translates to over 2.7 billion active users. What makes Facebook an effective advertising channel isn’t just its massive reach. Most importantly, it allows any mom-and-pop store to grow their business using the socialRead More →
“If you like cold lattes, you’ll want to grab a Draft Latte after seeing the deliciously frothy creative.” Tweet this Earlier this year, La Colombe announced a strategic partnership with Molson Coors Beverage Company, giving them access to the distribution of the company’s ready-to-drink coffee products to pharmacies and convenienceRead More →
THIRUVANANTHAPURAM: The project to save KSRTC from losses by generating incremental revenue of up to Rs 70 crore per month through strong space marketing including advertisements will be launched in the Malayalam month of Chingam. For this, a commercial division will be set up within the company. Initially, the goalRead More →
Australians to be urged to ‘arm themselves’ against COVID-19 and get the vaccine, as the federal government launches a revamped COVID-19 vaccination campaign on Sunday to help chart a way out of the global pandemic . Medical groups such as the Royal Australian College of General Practitioners have been callingRead More →
THIRUVANANTHAPURAM: The project to save KSRTC from losses by generating additional income of up to Rs 70 crore per month through strong space marketing including advertisements will be launched during the Malayalam month of Chingam. For this, a commercial division will be formed within the company. Initially the goal isRead More →
In front of Tokyo 2020 Olympic Games, Camelot celebrated Team GB and GB Paralympics athletes as part of its “biggest ever” fully integrated, multi-channel brand campaign. Playing on TV, radio, digital and high-impact OOH – as well as all National Lottery owned channels and at 44,000 National Lottery retailers acrossRead More →
Ahead of Tokyo Olympics 2020, Camelot celebrated GB team and GB Paralympics athletes in its “largest fully integrated, multi-channel brand campaign to dateâ€. Aired on TV, radio, digital and high-impact OOH – as well as all owned National Lottery channels and 44,000 National Lottery retailers across the UK – theRead More →
A conservative group is targeting Major League Baseball and Ticketmaster with a seven-figure ad campaign ahead of next week’s All-Star Game, accusing them of practicing “woke capitalism.” why is it important: Directly targeting MLB – and other private entities – Consumers’ Research warns US companies that they will try toRead More →
LONDON, July 8, 2021 / PRNewswire / – ClearAds continues to share its valuable information to help Amazon sellers grow their business. The famous Amazon marketing company recently explained why ACoS is extremely important to all Amazon sellers. With a team of highly experienced Amazon advertising strategy experts, ClearAds offersRead More →
Los Angeles, CA – July 1, 2021 – Troika Media Group, Inc. (Nasdaq: TRKA) (“TMG” or “Company”), a brand consulting and marketing innovation firm that provides integrated branding and marketing solutions for global brands, today announced the launch of a new advertising campaign, in partnership with CAA Brand Consulting, onRead More →
NEW YORK–(COMMERCIAL THREAD) – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today unveiled the global global advertising campaign for Calvin Klein Defy, a new men’s fragrance featuring award-winning actor Richard Madden as the faceRead More →