As the delta variant and vaccine reluctance threaten visits to some elderly communities, a provider is launching a campaign around its success in building residents’ confidence in reopening buildings. Benchmark Senior Living, based in Waltham, MA, unveiled its “Consumer confidence” campaign this week, celebrating how residents and family members ofRead More →

Google’s parent company is expected to post its strongest second-quarter sales growth in 14 years, driven by an increase in online advertising from businesses vying for customers in reopened economies. The expected results should bolster investor confidence that Alphabet Inc. emerged stronger after the Covid-19 pandemic accelerated online shopping, onlineRead More →

James Collins, Senior Vice President, Media Network at Rakuten Advertising offers a practical guide for advertisers looking to improve the impact of their business with a slightly different approach – one that builds on typical targeting using demographics. Pick up at 9 a.m. this morning. What are you doing? Where?Read More →

To impose more stringent control of cross-border advertising activities, the Vietnamese government issued Decree No. 70/2021/ND-CP of July 20, 2021 (Decree 70), amending and supplementing the provisions of Decree No. 181/2013/ND – CP of November 14, 2013, specifying certain articles of the law on advertising. Executive Order 70 will comeRead More →

‘Welcome to London’: Sadiq Khan launches the capital’s biggest advertising campaign since the 2012 Olympics to get Londoners to enjoy the city again (as long as they wear a mask on public transport) The “Welcome back London” campaign aims to encourage people to return to the underground It includes TfLRead More →

More than three in seven people around the world are Facebook users. In real terms, the figure translates to over 2.7 billion active users. What makes Facebook an effective advertising channel isn’t just its massive reach. Most importantly, it allows any mom-and-pop store to grow their business using the socialRead More →

“If you like cold lattes, you’ll want to grab a Draft Latte after seeing the deliciously frothy creative.” Tweet this Earlier this year, La Colombe announced a strategic partnership with Molson Coors Beverage Company, giving them access to the distribution of the company’s ready-to-drink coffee products to pharmacies and convenienceRead More →

THIRUVANANTHAPURAM: The project to save KSRTC from losses by generating additional income of up to Rs 70 crore per month through strong space marketing including advertisements will be launched during the Malayalam month of Chingam. For this, a commercial division will be formed within the company. Initially the goal isRead More →

Ahead of Tokyo Olympics 2020, Camelot celebrated GB team and GB Paralympics athletes in its “largest fully integrated, multi-channel brand campaign to date”. Aired on TV, radio, digital and high-impact OOH – as well as all owned National Lottery channels and 44,000 National Lottery retailers across the UK – theRead More →

LONDON, July 8, 2021 / PRNewswire / – ClearAds continues to share its valuable information to help Amazon sellers grow their business. The famous Amazon marketing company recently explained why ACoS is extremely important to all Amazon sellers. With a team of highly experienced Amazon advertising strategy experts, ClearAds offersRead More →

Los Angeles, CA – July 1, 2021 – Troika Media Group, Inc. (Nasdaq: TRKA) (“TMG” or “Company”), a brand consulting and marketing innovation firm that provides integrated branding and marketing solutions for global brands, today announced the launch of a new advertising campaign, in partnership with CAA Brand Consulting, onRead More →

NEW YORK–(COMMERCIAL THREAD) – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today unveiled the global global advertising campaign for Calvin Klein Defy, a new men’s fragrance featuring award-winning actor Richard Madden as the faceRead More →