7 Best Online Advertising Courses for 2022 • Benzinga

When you turn off your TV, you don’t have to wait long for a commercial break. View your favorite news site and you’re bound to see ads. Watch a video on YouTube and you’ll likely get ads before, after, and throughout. Browse social media and targeted ads simply blend in with the rest of your content.

The field of advertising has integrated perfectly into the digital market. If you’re looking to grab the attention of potential customers, you’ll face plenty of competition. You can pay to get your ads featured, or you can learn some tips and tricks to help you get less expensive organic traffic.

Advertising is a crucial part of the overall marketing campaign. This is when you introduce your product to your audience. It sets the tone for your entire campaign and your brand as a whole. You want your first impression on potential customers to be memorable and impactful.

Online advertising courses are a great way to learn advertising best practices. Not only will you get first-hand testimony from those who have run successful ads, but you can also take the course at your own pace.

If you are new to advertising or want to deepen your basic knowledge, these courses are for you.





1. “Copywriting 101: Creating Your First Ad Campaign” by Skillshare

Copywriting is an essential part of any advertising campaign. It is the process that determines what copy will be on all your adsbrochures, emails, etc.

With this course you will learn some of the basic principles behind creating engaging copy.

You will learn about writing titles, various types of scripts, and practical applications. This will give you a better understanding of the process and help you whether you plan to do all the writing yourself or want to supervise other people.

This is a Skillshare class, which means you must be a Premium member to access it. It costs $15 for a month or $8.25 a month if you commit to a year (for a total of $99). However, you can try a month of Premium for free – if you’ve never used it before, that means the course can be free.

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LinkedIn Learning




2. “Advertising Fundamentals” by LinkedIn Learning

“Advertising Foundations” is a general course which covers topics such as defining your audience, creating a content strategy, tracking your competitors, and more.

Of course, you will also learn how to ccreate and post an ad. It even touches on what you can expect when working with partners, such as designers or researchers.

The cost of LinkedIn Learning depends on your profile and billing country. You can expect to pay around $25 for a month (or less with the annual plan). It’s more expensive than Skillshare, but you can still get a lot of value out of it, and you can access multiple courses for one price. Just like with Skillshare, there is a free trial.

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Skills sharing





3. “Instagram Ads for Business: Step-by-Step Process for a Successful Instagram Ad Campaign” by Skillshare

With over a billion users, Instagram is one of the most profitable platforms for businesses to use when advertising.

The social media giant has also developed its business functionality considerably over the years, making it a prime location for advertising efforts.

With “Instagram Ads for Business”, you can learn the essential steps to create successful Instagram ads.

It contains practical tips and missions that will allow you to practice everything you have learned. As it is on Skillshare, you may be able to access it for free.

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Crash Course in Facebook Ads and the Facebook Marketing Funnel – 2020

All levels • 16 videos • 2.1 hours




4. “Facebook Ads Crash Course” by Udemy

Despite its controversial security standards, Facebook remains the the most popular social media platform.

This makes it irreplaceable in terms of advertising, and “Facebook Ads Crash Course” will break down the tips and tricks you need to create compelling Facebook ads.

You will learn to determine and target audiences, how to remarket, how to reconnect with former customers, etc. For a full course, it’s a reasonable price.

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LinkedIn Learning




5. “Advertising on Twitter” by LinkedIn Learning

Twitter, although it may attract a smaller user base than Instagram and Facebook, is known to have one of the most loyal user bases on the Internet.

In “Advertising on Twitter”, you will learn about advertising accounts, types of ads available on Twitter, audience targeting, the metrics you should monitor, and more.

The class is on Lynda (now LinkedIn Learning), which means the pricing options are the same as for the Advertising Foundations course.

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LinkedIn Learning




6. “Programmatic Advertising Basics” by LinkedIn Learning

“Programmatic advertising” is a term that has recently started to be used in the advertising space.

It is essentially the use of software to automatically buy digital ads. It can make your marketing much more effective, but it’s a complex and difficult subject to master. This course seeks to pierce its mysteries.

Students will learn how programmatic advertising works, the different strategies they can use, the choices they have to make (media type, targeting, buying method), etc.

This is the third LinkedIn Learning course on this list, which means you can theoretically take all three courses in the same month to keep costs down.

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Mastering YouTube Ads with the Triple Threat Strategy

All levels • 41 videos • 5.4 hours




7. “YouTube Ads Mastery ft. The Triple Threat Strategy” by Udemy

YouTube is the second largest search engine in the world and is an amazing place to advertise your business.

Since you’re dealing with a video platform, placing ads can be a bit more complexbut “Youtube Ads Mastery” is here to help you.

You will learn how to launch campaigns and convert viewers into buyers.

The course will also cover remarketing, Google Related Services, on video content and optimization, and more. The base price is high compared to previous courses, but the skills you learn can be crucial to your marketing strategy.

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What makes a good advertising course?

Your time is valuable. Not all classes will meet your specific needs, but keeping these 3 factors in mind will help you find the best ones.

Course level

Have you had any advertising experience before? Questioning the course level you should start at will ensure you get the most out of your course.

Finding one that matches your preferences and skills will allow you to make the most of the learning opportunity. The level of the course will also determine how much effort you will have to put in. More advanced classes require more commitment and you need to make sure you’re ready for that.

To concentrate

Although you can find an advertisement almost anywhere you look, the platform on which the advertisement appears is an important part of the battle for public attention. For example, an ad designed for Instagram will look different on Twitter, Facebook, and a desktop website.

As you search for the best class for you, you will find that many advertising courses are platform specific. There are also more general and comprehensive courses, but you can specialize in a certain platform if you wish. Your individual needs will determine what works best.

Price

In a way, learning how to advertise means learning how to make money. This is what makes these courses a great investment. But when choosing a course, you need to make sure the value matches what you’re paying for.

Final Thoughts

Advertising is one of the pillars of modern society. If you are able to develop a campaign that successfully embodies your business and converts customers, you can launch your business beyond what you thought you could achieve.

It is not easy to break into the world of advertising, the competition is relentless. Give yourself a leg up on the competition by taking a course from a successful advertiser.

Frequently Asked Questions

What should you consider to select a great online advertising course?

1

What should you consider to select a great online advertising course?

asked

Lindsey Conger

1

You have to look at the content, the level of the course, the pace, the discipline and the instructor.

Answer link

replied

Benzinga

What are some great online advertising courses for beginners?

1

What are some great online advertising courses for beginners?

asked

Lindsey Conger

1

Benzinga recommends Advertising Foundations by LinkedIn Learning and Copywriting 101 by Skillshare.

Answer link

replied

Benzinga