Adevinta Spain’s Coches.net used car marketplace has launched a new logo as part of rebranding efforts.
According to Coches.net, this rebranding aims to convey “proximity, innovation, freshness and adaptation to the digital ecosystem, in line with its vocation to position itself as the reference platform for mobility solutions”. The new brand image is accompanied by the slogan “Tu siguiente movimiento” (your next move).
The redesign of the company logo, the work of Madrid-based branding agency Grávita, emphasizes “friendly geometric lines, provided by rounded shapes and ensures excellent readability at all sizes… [and] accentuates the red dot, the identity of the brand, to mark the way”, according to Coches.net.
In a statement, Georgina Juan Ullod, Marketing Director of Coches.net (LinkedIn profile), commented: “With this new brand, we are focusing on our experience in the sector and our leadership, with the aim of being much more than a portal where cars are bought and sold. We want to be the expert mobility market that guides people to find the mobility solution they need at every stage of their life. »
She added: “We want to convey that we are a brand with a purpose, reliable, innovative and digital.”
This rebranding will be accompanied by an advertising campaign by the Barcelona agency Honest entitled “Energy”. Two commercials between 10 and 20 seconds will be broadcast on national television channels and digital media.