Albert Bartlett launches national advertising campaign capturing his new theme “Make It Extraordinary”.
The ad includes a fantastic portrayal of the potato picking chain and features world-class acrobats to demonstrate the âfive star treatment each of Albert Bartlett’s potatoes receivesâ. The campaign will launch on Coronation Street on November 19 and will also be supported by cinema, digital and social media ads, marking a multi-million pound investment by the brand.
The Albert Bartlett brand has seen strong growth in recent years, with its potato products being purchased by 1 in 5 households in the UK. The company’s frozen offering is now the UK’s fastest growing major brand of frozen potatoes.
To celebrate the launch of the âMake it Extraordinaryâ campaign, Albert Bartlett will be launching a challenge on Instagram and Tik Tok, the top prize being a trip to London to meet chef Michel Roux Jr in his restaurant, Le Gavroche.
Michael Jarvis, Marketing Manager at Albert Bartlett, said: âThe team made Albert Bartlett’s obsession with product quality the center of the ad, in a bold and humorous new direction for the campaign. The resulting ads and the integrated activity surrounding them are unlike anything else in the category and we’re very happy to see the whole project come to life.