Alfa Romeo Presents ‘Near Life Experience’ Global Advertising Campaign at Formula 1 United States Grand Prix

Alfa Romeo presents its first global advertising campaign, “Near Life Experience”, at the United States Grand Prix in Austin, Texas, to Sunday 24 October. “Near Life Experience” will premiere in United States with a multi-channel campaign that will start on the social networks of the Alfa Romeo brand from this Friday 22 October and will launch worldwide later this year. “Near Life Experience” can be viewed here.

“The importance of launching our ‘Near Life Experience’ campaign for Alfa Romeo at this weekend’s US Grand Prix is ​​design,” said Olivier Francois, Director of Global Marketing, Stellantis. “It pays homage to the brand’s rich racing heritage dating back to 1910 and the start of Formula 1 in 1950, when Alfa Romeo was not only present, we were champions the first year, taking first place with Giuseppe Farina and the Alfetta 158. “Near Life Experience” honors a rich automotive pedigree that continues to evolve and delivers on its outstanding promises to Alfa Romeo drivers on the road every day. “

The “Near Life Experience” campaign interprets Alfa Romeo’s new values ​​and ambition, while reminding “Alfistas” that Alfa Romeo vehicles are designed with priority given to driving and emotion. Driving an Alfa Romeo is a unique emotional experience that makes the driver feel something extraordinary, offering a profound experience for the senses. It is the culmination of all feelings, emotions and sights, brought together to form a moment as near to perfection as humanly possible.

“For Alfa Romeo, the ‘Near Life Experience’ campaign is a very big step towards its future as a premium global brand,” said Jean-Philippe Imparato, CEO of Alfa Romeo. “While staying true to the brand’s DNA, the epitome of noble Italian sportiness since 1910, this video speaks of its daring attitude and its unique ability to provide its customers with a visceral experience. This is the first time that we have used a single language. everywhere, a direct message to all who share Alfa Romeo’s values. “

As part of the campaign, Alfa Romeo is also presenting the # AlfaRomeoExperience hashtag, giving Alfistas the opportunity to share their own near-life experiences on the brand’s social media channels.

This campaign was developed by TRG (The Richards Group), an independent agency in Dallas, and directed by Salomon Ligthelm. The director of photography, Daniel Bouquet, previously worked on “Sound of Metal”, which was nominated for an Academy® Award 2021. The soundtrack consists of at Flavio Ibba arrangement of Vltava (The Moldau) after Má vlast (My country) by Smetana.

Alfa Romeo at the 2021 Formula 1 United States Grand Prix
To support the global launch of the ‘Near Life Experience’ advertising campaign, Alfa Romeo, in partnership with MotorTrend, invites owners, fans and guests to experience the 111-year-old Italian brand inspired by racing on the legendary Circuit of the Americas to watch Alfa Romeo racing drivers, Kimi Räikkönen and Antonio Giovinazzi, fight in the only American Grand Prix of the 2021 season. Alfa Romeo’s premium hospitality is located near the Grand Plaza outside of Turn 19 and will include a VIP lounge with entertainment, TV channel live to stay up to date with all the action, a virtual racing simulator, the iconic Alfa Romeo display car, special freebies for Alfa Romeo owners who show off their car keys and a silent auction for the benefit of the local United Way charity.

Racing fans and guests are encouraged to follow the Alfa Romeo as well United States Instagram and Twitter social media channels throughout the Grand Prix weekend for unique pre-race content and an exclusive Alfa Romeo Formula 1 team playlist on Spotify inspired by the Alfa Romeo Formula racing team 1.

2022 Alfa Romeo Giulia
the 2022 Alfa Romeo Giulia Sprint, Giulia Ti and Giulia Veloce Deliver race-inspired performance with 280 horsepower, cutting-edge technology, seductive Italian styling and an available all-wheel drive system, all while delivering an exhilarating driving experience in the premium midsize sedan segment. For 2022, improvements to the Giulia range include new standard Advanced Driver Assistance System (ADAS) technology, as well as safety and convenience features across all trim levels.

The Giulia Quadrifoglio represents the halo of the line-up and showcases Alfa Romeo’s exclusive motorsport and performance expertise with a 2.9-liter twin-turbo V6 engine producing best-in-class 505 horsepower, winning the title of the most powerful Alfa. The Romeo production car and fastest with an unrivaled 0 to 60 miles per hour (mph) time of 3.8 seconds. In addition, Giulia Quadrifoglio set a record Nürburgring lap time of 7 minutes and 32 seconds, the fastest ever achieved by a production five-passenger sedan.

2022 Alfa Romeo Stelvio
the Alfa Romeo Stelvio Sets the benchmark for performance SUVs with updates for 2022 that include new Advanced Driver Assistance System (ADAS) standard technology, as well as safety and convenience features across all trim levels. Born from the world’s largest road, the Stelvio Pass, the Alfa Romeo Stelvio 2022 delivers performance, design and technology in an SUV that could only come from Italy. Manufactured by Alfa Romeo craftsmen at the Cassino factory in Italy, the Stelvio lineup is imbued with Italian passion, craftsmanship and innovation and is a testament to Alfa Romeo’s unparalleled balance of engineering and emotion, creating a premium mid-size SUV for enthusiasts of conduct.

Alfa romeo
Born in 1910 in Milan, italy, Alfa Romeo has designed and manufactured some of the most stylish and sporty cars in automotive history. This tradition continues today as Alfa Romeo continues to take a unique and innovative approach to automotive design. The Alfa Romeo Stelvio sets a new benchmark for performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, cutting-edge technologies and an exhilarating driving experience to the premium midsize sedan segment. The Giulia Quadrifoglio and Stelvio Quadrifoglio feature Alfa Romeo’s most powerful production engine with unmatched 0-100 km / h times of 3.8 and 3.6 seconds respectively, and embody the spirit “la meccanica delle emozioni “(the mechanics of emotion) from Alfa Romeo. Alfa Romeo is part of the portfolio of brands offered by the world’s leading automaker and mobility provider Stellantis. For more information on Stellantis (NYSE: STLA), please visit

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SOURCE Stellantis

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