AMC Theaters®, the largest theater operator in the United States, Europe, the Middle East and the world, announced a historic and unprecedented national advertising campaign of more than $ 25 million across the United States for remind moviegoers that Hollywood stories are enjoyed at their best. with a homogeneous, common multisensory experience – at AMC. The campaign’s message is simple but clear: “AMC Theaters. We are improving the films. This messaging system will also be used in nine European countries by Odeon Cinema Group, owned by AMC.
Launched earlier this month online and on social media, the campaign will air in nearly 600 U.S. theaters across AMC. On September 12, it began airing on several leading platforms around the world, particularly network television in the United States. This is the first such multimedia campaign in AMC’s 101-year history and is believed to be the first of its kind in American film history.
The main component of the campaign consists of several filmed commercials of 60 seconds, 30 seconds and 15 seconds which have all been awarded with an Oscar and 4 times Oscar.® nominated Nicole Kidman. The spots were produced by 2 times Academy Award® candidate Jeff Cronenweth and Tim Cronenweth of Wondros collective, and were written by Academy Award® nominated screenwriter Billy Ray.
The commercials were all shot on location at one of AMC’s newest theaters, AMC Porter Ranch 9 in greater Los Angeles.
Commenting on this historic campaign, Adam Aron, President and CEO of AMC said, “As we have said several times in recent times, with the billions of dollars we have raised this year, AMC is strong, and it It’s time for AMC to play off offense again. This one-of-a-kind, more than $ 25 million national ad campaign will reinforce what moviegoers in the United States and around the world know to be true – that at AMC theaters, “We Makes Movies Better.” “
Aron added, “For over a century, movie theaters have not only survived, but thrived. Through all of the changing times in the world, through prosperity and despair, through emerging technologies and expanding entertainment options and despite repeated looming threats to the film industry over decades, theaters cinema have remained a vital part of the cultural fabric of our society over the world. Especially in recent years AMC and other movie chains have implemented sophisticated marketing programs to make sure our theaters are relevant. However, building on “what has always worked before”, theater operators have relied on others to undertake major television advertising campaigns to attract audiences to our buildings. With all the changes taking place in these uncharted waters in which we now navigate, we believe it is high time that an industry leader like AMC is on television to remind today’s audiences of the magic. which can only be found in a movie theater and at AMC. , with our big seats, our big sound and our big screens.
Aron concluded: “No one says it better than Nicole Kidman when she points out how special it is to see ‘dazzling images on a big silver screen’. We are very grateful that Nicole brought her amazing talent to AMC. We also appreciate the Cronenweths for the beautiful direction and cinematography they brought to this project. Likewise, our hat goes to Billy Ray, whose scripts perfectly capture the allure and allure of watching movies where they were meant to be seen, at the movies.
AMC’s lead agency, Creative Ideas Firm Barkley, has spearheaded all aspects of this groundbreaking and historic effort for AMC, from concept to production.