Android is taking user privacy on the web seriously with the introduction of Privacy Sandbox.
In a nutshell, Privacy Sandbox is an initiative whose ultimate goal is to help Android mobile device users maintain most of their privacy when interacting with free online content and services. At the same time, the initiative also aims to replace existing privacy practices for online advertising, which still allow for relevant and targeted ads, even with limited user tracking.
“Our goal with Privacy Sandbox on Android is to develop effective, privacy-enhancing advertising solutions, where users know their information is protected, and where developers and businesses have the tools to succeed on mobile”, – Google Blog Post on Android’s Privacy Sandbox.
If this all sounds familiar, it’s because of a similar privacy feature in Apple’s iOS mobile operating system – App Tracking Transparency. Although the implementation may differ between Android and iOS, the latter works on the same principles by minimizing the data collected from users, while introducing new tools for advertisers to measure advertising effectiveness.
Although this is an industry-wide change that requires the cooperation of developers, ad tech companies and online advertisers, Google is already developing technologies that reduce the potential collection of secret data. and safer methods for integrating advertising SDKs. However, we have to say that it is not for nothing since Android apps are known to collect user data silently.
You can read more about Privacy Sandbox on the Google Blog. If you are a developer or work in a relevant field of online advertising, you can contribute to Privacy Sandbox by registering on its official site here.
This article was first published in Material area.