As global tourism rebounds from the coronavirus (COVID-19) pandemic, Antigua and Barbuda has launched a new global summer advertising campaign to attract travelers to the islands.
The Antigua and Barbuda Tourism Authority launched yesterday which emphasizes the luxury and authenticity the country has to offer
The tourism authority said every facet of the campaign images focus on the word “ET” to highlight the breadth and depth of travel experiences available in Antigua and Barbuda.
Each digital and social media in the campaign is built around the themes: “Enjoy Carnival”, “Gorgeous Islands”, “Gorgeous Beaches” and “Gourmet Seafood”.
Commenting on the campaign, Charles Fernandez, Minister of Tourism for Antigua and Barbuda, said: “It was essential for us to launch a campaign for the summer that communicates our unique offer as a holiday experience and we are so glad that this is reflected in the look of our new digital and social advertising images.
Everything has been carefully curated so that the consumer has no doubt that Antigua and Barbuda offers the perfect combination of luxury and value – experiences that create priceless memories in a relaxing and authentic environment.
The CEO of the Antigua and Barbuda Tourism Authority added: “The campaign showcases all that Antigua and Barbuda has to offer as a destination in a totally personal and memorable way. The response was in the name – and the logo. The “ET” provides us with a vehicle to present the many facets of the islands – and say “why compromise when you can have it all?”
The ads will soon be running in major source markets of Antigua and Barbuda in North America and Europe.