The Advertising Practitioners Council of Nigeria (APCON) is stepping up its efforts to regulate online advertising over what it describes as embarrassing, unethical and provocative online advertisements.
This new decision follows a plethora of complaints and petitions from the public to call owners of online media platforms to order over objectionable advertisements.
Olalekan Fadolapo, the CEO of APCON, identified ads as nasty as those promoting rituals, sponsorship of private part enlargements, breast augmentation, love serving and concoctions to provide political powers .
Other unhealthy advertisements, he said, claimed the ability to cure all kinds of ailments with a particular product without scientific proof.
He said the council had been inundated with petitions regarding unethical advertisements exhibited on online media platforms targeting the Nigerian market by primary and secondary digital media platforms.
He told reporters in Lagos on Monday that the Federal House of Representatives in Abuja has also observed the trend of exposure of unhealthy advertisements on online media and therefore ordered APCON to effectively monitor and regulate advertising in the media. online media.
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“The resolution passed by the House of Representatives unequivocally directs APCON to ensure that online advertising complies with the governing laws of the federation and as such must comply with the provisions of the Nigerian Code of Advertising Practices, sales promotion and other rights and restriction of practice”.
Fadolapo further observed that with the increase in digital media activities in Nigeria and the accessibility of online media platforms, Nigeria has faced a new threat of unethical advertising and marketing communication materials. and provocative that has all the potential to inflame religious crisis, moral and deceptive decadence. information when allowed to thrive with a negative effect on the country, its economy and its value system.
He strongly advised primary and secondary agents exposing their advertisements online to contact APCON for verification before such advertisements go live, warning that failure to do so will result in the appropriate sanction.
Still with election season at hand, he advised aspirants to political office to ensure their political advertisements are vetted and approved by APCON before they are displayed in any medium. He believed it would reduce the repugnant influence of hate speech and unethical political communication in the industry.
Fadolapo said the council is committed to ensuring that the advertising ecosystem is sanitized and will not hesitate to pursue all legal means, including taking legal action against law and code violators. advertising practices in the event of a violation.