APCON releases new guidelines for online advertising in Nigeria

Advertisers who violate the requirements of the Advertising Practitioners Council of Nigeria (APCON), such as those who promote substandard and unverifiable advertising messages, will be punished.

Dr. Olalekan Fadolapo, the Registrar of APCON, told a press conference in Lagos on Monday that digital media had become a safe haven for unscrupulous elements to post commercial messages that breached Nigerian advertising rules.

According to him, the era of floating commercial posts on social media that promote social vices like money rituals and unnatural body enhancement (breast augmentation) is over.

The National Assembly has empowered APCON to take action against anyone who advocates activities that degrade the professional practice of advertising, he said.

Also read: APCON threatens Sterling Bank with sanctions over Agege Bread ad

He said, “With the increase in digital media activity in Nigeria and the accessibility of online media platforms, we have faced a new threat of unethical and provocative advertising and marketing communications material which has all the potential to inflame religious crisis, moral and deceptive decadence. information when allowed to thrive with a negative effect on the country, its economy and its value system.

“The advent of the Internet and new media, characterized by social networking sites such as blogs, Facebook, Twitter, Instagram, WhatsApp, etc., has revolutionized communication on a global scale.

“All the tech giants and major owners of digital media platforms such as Google, Facebook, Twitter, YouTube, etc. have explored the Nigerian digital media space with all kinds of advertisements, some of which violate the Nigerian Code advertising practices, exposure pre-verification and ethical requirements of advertising.

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