ArabyAds Partners with LG Ad Solutions for Connected TV Advertising

LG Ad Solutions, a global connected television (CTV) and multi-screen advertising company, announced an exclusive partnership with ArabyAds, an advertising technology company, in the United Arab Emirates, Saudi Arabia and Egypt. This partnership represents the company’s expansion of its CTV advertising offering in the Middle East and North Africa (MENA).

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ArabyAds will now have access to native LG Ad Solution inventory in the region, including audience targeting capabilities. Additionally, the partnership will allow ArabyAds to utilize the LG Ad Solutions platform and provide advertisers with media buying opportunities on connected TV inventory, allowing them to leverage massive consumer reach. potentials on all LG Smart TVs in the MENA region. In return, LG Ad Solutions will leverage ArabyAds’ advertiser base in the region to boost its market share.

“At ArabyAds, we strive to help our partners scale their businesses efficiently and sustainably through innovative technologies, and this partnership with LG Ad Solutions is a step forward in that direction,” said Mahmoud Fathy, CEO and co-founder of ArabyAds. “With the rapid growth of CTV advertising around the world and its huge potential in the MENA region, we are confident that with our scale, expertise and deep understanding of the market, we will deliver unparalleled results to our partners and transform the digital advertising in the Region.”

In addition to the exclusive deal for UAE, Saudi Arabia, and Egypt, ArabyAds can also sell LG Ads CTV inventory in other parts of the MENA region through this deal.

“Our LG Ad Solutions data showed that consumers around the world are embracing ad-supported content more than ever before,” said Raghu Kodige, CEO. “This partnership and the expansion of our global CTV advertising business into the United Arab Emirates, Saudi Arabia and Egypt will help market advertisers better connect with these audiences on the biggest screen in the home. Now, with LG Ad Solutions, ArabyAds client brands can plan, activate and measure CTV advertising.

“LG Ad Solutions has quickly established itself as a dominant player in the CTV advertising space, and with this partnership and unique CTV offerings such as Household Sync, we aim to transform advertising experiences for all stakeholders, especially for consumers,” said Gulrez Alam, Director of Investments and Strategy at ArabyAds.” Advertisers in the MENA region can now benefit from first-screen advertising experiences created using artificial intelligence and leverage the potential of CTV advertising to target relevant customers with meaningful and engaging ads as recommendations. . CTV’s unique niche audience targeting offerings and scale of reach will play an important role in creating a new wave of advertising innovation. »