Asda Unveils New Slogan in Fall Advertising Campaign | New

Asda launched a new slogan – “Get the Asda price feeling” – as part of a television ad campaign aired this month.

The new slogan “aims to show that the Asda price means more to customers than high-value products,” the supermarket said.

The 40-second TV commercial will air tonight on ITV, Channel 4 and Channel 5, and will air tomorrow in the Hungary-England World Cup qualifier on ITV.

The campaign will also be seen and heard on radio, print media, social media, customer emails and in Asda stores.

“When our customers talk about the Asda price, it goes without saying that they are talking about great value for money, but we know they are also talking about great service, great quality products and great colleagues. “said Preyash Thakrar, director of customer service at Asda. .

“Getting the Asda Price Sentiment” sums it all up and describes how we can help make a difference for our customers, communities and colleagues every day, ”he added.

The supermarket said the new slogan replaces the retailer’s current slogan “This is the Asda price.”

The ad follows a family that Asda’s colleague meets as they walk into a store. The colleague gestures to activate Asda Radio, which broadcasts More Than a Feeling from Boston, before somersaulting a produce aisle and launching into the air. A voiceover asks “why go into fall when you can get started?” And the family leaps into the air – while store workers acrobatically fill the shelves.

The famous supermarket pocket faucet “brings things down to earth – literally,” the supermarket said, as the voiceover highlights low price carts and flashbacks in the store.

“September is traditionally a time of year when our guests get back to their post-summer routine: they get more nights as the winter months approach and start thinking about the holiday season. “Getting the Asda Price Sentiment” puts fun back into the routine, showing that great products and great prices go hand in hand at Asda, ”Thakrar said.

Havas London was the creative agency behind the last campaign. Havas London Creative Director Vicki Maguire said the supermarket was “a brand with personality on the fly.”

“We wanted to unlock that by treating the store like a stage, bringing the ‘Asda price sentiment’ to life to help an iconic brand regain its mojo. This is a shamelessly fun and enjoyable advertisement, and we’re excited to see where this creative platform is taking us, ”said Maguire.

The ad also features the face of Gino D’Acampo, who this month launches a range of 60 products in Asda stores, in frozen, chilled and ambient aisles.

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