Asos launches a multi-territory advertising campaign


The ad will be deployed through international video on demand and social channels
// Asos unveils a new multi-territory advertising campaign
// The campaign aims to reach more people, especially young people and women buyers
// It will air on VOD, social and programmatic channels in the UK, France and the US.

Asos unveiled a wide-reaching, multi-territory advertising campaign aimed at targeting more young and female customers.

The three-month, seven-digit high-frequency activity will run across VOD, social and programmatic channels in the UK, France and the US.

Developed by Asos Creative Lab, The Sunshine Company, Byte London, Good Culture and Smuggler Productions, the campaign centers around an evocative ad directed by Ricky Saiz, which shows lives of style lived in different contexts and countries.


READ MORE: Asos reveals the pay gap linked to ethnicity


The ad will be deployed through international video on demand and through social channels.

Here, a renewed take on Asos’ founding idea “As On Screen” for inspiration and access to fashion is “brings to life the transition between the phones of the talents featured in the creation, including the aspiring musician Sasha Keable, philanthropist Eva Apio and activist Gabrielle Richardson, aka Frida Cash Flow ”.

Reflecting how fashion inspiration flows from person to person, the content was co-created by these influencers, all of whom submitted self-filmed footage for inclusion in the 150+ social and tailored resources. how Asos customers discover fashion inspiration on each of these platforms.

“It’s incredibly exciting to launch this new ad,” said John Mooney, Creative Director of global brand Asos.

“It’s intelligently planned, targeted and timed, and the creation embodies ASOS’s belief that inspiration comes from everywhere, no matter who or where you are, while positioning the brand as a creator, curator and champion. of style.

“The screens have changed, but basically we’re still pretty much as we see it on the screen. “

Click here to subscribe to the free daily Retail Gazette newsletter