BetMGM launches “IT’S ON” advertising campaign with star actors

Jamie Foxx, Vanessa Hudgens and sports icons star in betting operator’s new campaign

JERSEY CITY, NJ, September 6, 2022 /PRNewswire/ — BetMGM, a leading sports betting and iGaming operator, today launched its new business campaign on various social media platforms. “IT’S ON” features a star-studded cast of actors and athletes, all BetMGM ambassadors, in an episodic series. The campaign is set to debut on national television Thursday, September 8 during Thursday night football.

At the original location, Jamie Foxx epitomizes BetMGM’s larger-than-life brand of entertainment as he scours his Bellagio suite for sports betting tips from Kevin Garnett, Wayne GretzkyJalen Rose, Barry Sanders and BetMGM’s new brand ambassador, Vanessa Hudgens. “IT’S ON” was created by 72andSunny New York and led by Peter Bergexecutive producer of Surroundings and Ballers.

Click here to download & view videos/photos of commercial series (credit: BetMGM)

“Entertainment is at the heart of BetMGM and we want this campaign to keep viewers on the edge of their seat in a way the sports betting and gaming industry never expected,” said Raymond DoyleVice President of Brand, BetMGM.

New “IT’S ON” commercials will air in the coming months, taking viewers into the epic worlds of BetMGM’s Brand Ambassador roster. fans will find Barry Sander on a lavish Malibu estate playing pickleball; another spot takes viewers on the TV set with a basketball star Jalen Rose and his barber; and the series will also give hockey fans the opportunity to watch the NHL legend Wayne Gretzky rejoin Connor McDavid training session on ice. Each spot raises the stakes between competitive friends tapping into the social nature of BetMGM, blending sports betting and entertainment experiences.

Pierre Hughescreative director of 72andSunny, said: “We really wanted to show what makes sports betting so entertaining, and we took inspiration from prestige ensemble television. ‘IT’S ON’ is about tapping into your competitive side and making part of sports betting culture. It’s something you can talk about with friends and engage in a more meaningful way.”

BetMGM’s “IT’S ON” campaign will appear across broadcast, OOH, digital and social channels. Additionally, the talent roster will use their personal social channels to promote the films incorporating their unique voices into the real-time sports betting conversation. New spots will continue to be released throughout the year to coincide with NBA and NHL season openers and playoffs, as well as NCAA tournaments.

The BetMGM app is available on iOS and Android, as well as accessible via desktop. As BetMGM continues to expand into new areas, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers gamble responsibly. For more information on BetMGM, follow @BetMGM on Twitter.

About BetMGM
BetMGM is a leading company in the sports betting and gaming entertainment market, pioneering the online gaming industry. Born of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all MGM land-based and online sports betting in the United States, major poker tournaments and to online gaming companies. Using state-of-the-art US-licensed Entain technology, BetMGM offers online sports betting and gaming through market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information visit http://www.betmgminc.com/.

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SOURCE BetMGM