Boston Scott Golf to Use New Digital Advertising Strategy During Golf’s Biggest Week


Photo courtesy of Source Digital, Inc.

We have the power to help businesses large and small get the most out of their advertising dollars, says Hank Frecon, CEO of Source Digital.

Emerging golf apparel brand, Boston Scott Golf (https://www.bostonscottgolf.com/), will activate Source Digital’s new ad units to initiate purchases via video banner ads during Golf’s Biggest Week. The 85th edition of the Masters Tournament will be held at the Augusta National Golf Club, April 8-11. This is the first of four major tournaments to be played in 2021.

This will be the first ad campaign of its kind using a new digital ad unit between Source and Mobiquity that will allow Boston Scott Golf to generate a higher ROI on their ad spend, during the most important week of the year. golf. The new digital advertising unit provides the ability to engage and purchase products via video that is distributed programmatically as a digital banner through Mobiquity. Mobiquity Technologies, Inc. is a leading provider of next generation advertising technology, and Source Digital provides patented interactive video technology and an advanced commerce platform. Together, they are redefining the value of impression-based video advertising by integrating their technologies.

Source Digital has worked with many Fortune 500 companies to help create a more engaging and effective video ad experience, but now they want to help emerging brands like Boston Scott Golf. “We have the power to help businesses large and small get the most out of their advertising dollars. With our SAMS (Source Activated Moments), we can engage the viewer at the right time with an experience the consumer really wants, delivering more ROI for advertisers and a better experience for consumers, ”said Hank Frecon, CEO of Digital source.

“As a new brand in a crowded market, we are focused on maximizing our marketing spend. We are excited to be working with Source Digital and Mobiquity to target key markets at this flagship event. Their patented technology will allow us to engage a targeted audience with more content, products and information, while enabling purchases from shopping carts directly into our video ad units, during one of the most big weeks of the season, ”said Stephen Hoffman, founder of Boston Scott Golf. .

To learn more about Source Digital, visit: http://www.sourcedigital.net.

About Source Digital, Inc.

Developed by seasoned technology leaders and inventors, Source Digital ushers in a new era of contextual commerce and advertising. Delivering the first video capture experience, contextual and frictionless, Source Digital technology allows content creators, owners, brands and retailers to seamlessly interact with viewers on any device or real-time screen. An immersive approach to interactive video, Source Digital’s patented technology inspires brand loyalty organically through continuous, personalized engagement, reducing audience drift while producing nuanced metrics and dramatically monetization opportunities increased. Learn more about: http://www.sourcedigital.net.

About Boston Scott Golf Clothing

Based near Philadelphia in Collegeville, Pa., Boston Scott Golf Apparel was founded in 2017 by a father and son, and since then has supported men’s and junior golf apparel on and off the course. Focusing on the fit and the feel has become an obsession; and finding and filling the gaps in the industry has made the brand a great all-rounder selection for all aspects of golf apparel. Boston Scott Golf is committed to setting new standards and changing the game. Feel Good. Play well. Great relaxed golf. For more information visit http://www.bostonscottgolf.com.

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