It’s always good news to welcome a new competitor to join the OOH race to raise the level of competition. And speaking of new competitors, it looks like we’re facing the rise of a new brand on the Greater Cairo outdoor advertising site front which is already keeping us on our toes, even if it’s not than a presentation campaign.
Capital Hills Developments is a real estate company founded in 2021 in Egypt with a specific vision and mission to achieve, and we believe that the company is definitely pursuing its goal.
According to the online existence of the company, you will learn that the company has launched four projects which are Park Point, Point 11, Point 9 and Park Yard.
It is worth mentioning that the current outdoor campaign of Capital Hills follows what has been known in recent years in OOH, in particular OOH real estate, which combines the branding approach and the teaser in the same campaign. On the billboard, there is nothing to say other than the billboard is a rich royal blue color that indicates the reliability and tranquility of the advertisement with the word “Launching soon” and the Capital Hills logo with the hotline.
It should be mentioned that the Capital Hills campaign takes place on Zayed Digital Boards as a digital campaign.
See Out-of-home monitoring (MOOH), a media intelligence agency and analytics system active in Cairo and Dubai, to learn more about the Capital Hills campaign.