Ahead of Tokyo Olympics 2020, Camelot celebrated GB team and GB Paralympics athletes in its “largest fully integrated, multi-channel brand campaign to dateâ€. Aired on TV, radio, digital and high-impact OOH – as well as all owned National Lottery channels and 44,000 National Lottery retailers across the UK – theRead More →
In front of Tokyo 2020 Olympic Games, Camelot celebrated Team GB and GB Paralympics athletes as part of its “biggest ever” fully integrated, multi-channel brand campaign. Playing on TV, radio, digital and high-impact OOH – as well as all National Lottery owned channels and at 44,000 National Lottery retailers acrossRead More →
A conservative group is targeting Major League Baseball and Ticketmaster with a seven-figure ad campaign ahead of next week’s All-Star Game, accusing them of practicing “woke capitalism.” why is it important: Directly targeting MLB – and other private entities – Consumers’ Research warns US companies that they will try toRead More →
NEW YORK–(COMMERCIAL THREAD) – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today unveiled the global global advertising campaign for Calvin Klein Defy, a new men’s fragrance featuring award-winning actor Richard Madden as the faceRead More →
Los Angeles, CA – July 1, 2021 – Troika Media Group, Inc. (Nasdaq: TRKA) (“TMG” or “Company”), a brand consulting and marketing innovation firm that provides integrated branding and marketing solutions for global brands, today announced the launch of a new advertising campaign, in partnership with CAA Brand Consulting, onRead More →
Los Angeles, meanwhile, reached 20 markets, including Chicago, during a 10-week promotional campaign that began in mid-April. Now LA is launching its first-ever national campaign, a $ 10 million effort built around a ‘comeback’ theme. Scheduled to start on July 5 and run through September, the campaign will include television,Read More →
Until this year, Graeme Berwick’s biggest online purchases were a few jeans and a few household appliances. Then the Toronto man bought a house 1,200 kilometers away. “We hadn’t even seen it except in a few videos,” he said in a Zoom interview from the new home he shares withRead More →
Beverage company Belvoir Farm, based in Bootsford, Leicestershire, UK, has launched its first major national outdoor advertising campaign, with an investment of over £1million to support brand growth this summer and publicize its unique elderflower harvest in June. The campaign is designed to raise awareness of the brand values andRead More →
Facebook-owned WhatsApp has launched the latest privacy ad campaign in multiple regions as it is the messaging platform’s action after some ambiguity around the app. The messaging platform introduced the privacy policy before this year which has increased user data sharing on the Facebook platform and many rival companies andRead More →
A brilliant idea to help stop people losing face masks has won accolades for a school in Ross-shire. Some of the county’s budding young entrepreneurs have won national awards for their online advertising. The best team from St Clement’s School in Dingwall have won the Best Publicity Award at YoungRead More →
The campaign highlights the people and innovators who relentlessly advance medicine and health Job : June 14, 2021 Mount Sinai Health System, one of New York’s leading academic medical centers providing excellence in clinical care, research, teaching and community engagement, today unveiled a new brand identity and new adRead More →
Citroën UK has teamed up with Channel 4’s hit TV series Gogglebox as CarGurus seeks to boost car buyers’ confidence in two new TV advertising campaigns. Citroën’s new campaign sees the show’s popular armchair critics Jenny and Lee, Mary and Giles, Marcus and Mica, and Pete and Sophie comment onRead More →
OTTAWA (ON), May 17, 2021 /CNW/ – From coast to coast, Canadians have made extraordinary sacrifices to protect themselves, their families and their communities from COVID-19. These individual actions strengthen our collective ability to reduce the spread of COVID-19. As more highly effective vaccines become available, everyone in Canada canRead More →
Back to work campaign Nomadic Dairy welcomes people back to work with the first leg of an urban, out-of-home advertising campaign that includes subway and train stations. Themed ‘Yogurt Made Good To Go’, the six-figure campaign supports Nomadic’s best-selling yogurt and oatmeal range and is expected to generateRead More →
The Openwork Partnership is launching an advertising campaign targeting advisors and clients as part of its growth strategy. The network initially targets advisors with an awareness campaign in trade publications and on LinkedIn, after its rebranding in February. Openwork said it then plans to expand the campaign throughout the year,Read More →
As the global real estate market continues to break its own records, the ‘Nothing Compares’ campaign is representative of Sotheby’s International Realty® the brand’s promise to its customers to consistently deliver a stellar experience. “Sotheby’s International Realty around the world consistently deliver top-notch service and I am continually inspired byRead More →
Yubo, an online platform for young people, launched its first countryside ‘Friends, not followers. As the name suggests, the campaign promotes authentic social media interactions rather than just followers. Yubo has over 40 million users worldwide and over 1.1 million in Australia. The increase in the number of Australian usersRead More →
Open Enrollment Period (OEP) represents peak season for health insurance advertisers focused on generating consumer inquiries and inbound calls. With a limited six-week window to reach OEP health insurance shoppers with the right information, insurance advertisers need to ensure they’re getting the right messages to the right people to encourageRead More →
COMMENT “We need a global advertising campaign that inspires people to start saving the Earth’s biodiversity that we all depend on and are currently losing at an alarming rate,” says South African scientist, Professor Emeritus Richard Cowling of the African Center for Coastal Palaeosciences at Nelson Mandela University. In anRead More →
Toronto, Ontario and New York, New York – Flow Water Inc. (“Flow®” or “Flow Alkaline Spring Water”), announces the launch of its brand new North American advertising and marketing campaign. The ‘Beautiful Inside and Out’ and ‘Uplifting Hydration’ ads feature a compelling and diverse lineup of iconic personalities known forRead More →
DENVER, March 30, 2021 /PRNewswire/ — Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technologies to advertisers, agencies and content providers, today announced a new strategic relationship with Innovid, the only independent omnichannel advertising and analytics platform built for TV. This integration with theRead More →
ENO, the antacid brand of GSK Consumer Healthcare, has launched its largest ever digital campaign on YouTube and major OTT platforms. The campaign features four different films targeting different consumer cohorts, each selected based on consumer insights and insights from previous campaigns. With this campaign, ENO reinforces its credentials asRead More →
The French retail chain Carrefour has confirmed the withdrawal of its latest advertising campaign from Polish public television on LGBT rights. The company announced on Twitter that it had suspended the Telewizja Polska (TVP) campaign after a user informed it. A Carrefour ad was posted online alongside news stories aboutRead More →
executive director of MindSEO, a digital intelligence company and CMO of openWorld Voice-Commerce. Google trainer and university professor. Getty Given the current acceleration of the market, companies feel the need to research and explore strategies for promoting their products and services to attract the attention of the consumer and standRead More →