[ad_1] Sanofi knew he needed a particularly memorable way to introduce Xyzal, an over-the-counter allergy medicine. Although the category was crowded, this challenger brand had a truly differentiated offering based on research. While allergy symptoms often make the night miserable, none of its competition has talked about it. Xyzal, speciallyRead More →
[ad_1] With many consumers spending much of 2020 inside their homes, the opportunities for them to get out and enjoy the outdoor spaces of their favorite cities are greater than ever. Advertising trends are also changing, with more marketers paying attention to valuable outdoor spaces as a way to marketRead More →
[ad_1] The ad will be deployed through international video on demand and social channels // Asos unveils a new multi-territory advertising campaign // The campaign aims to reach more people, especially young people and women buyers // It will air on VOD, social and programmatic channels in the UK, FranceRead More →
[ad_1] ASOS unveils multi-territory advertising campaign 5e October 2021: ASOS, one of the world’s leading online retailers, today unveils a wide-reaching, multi-territory advertising campaign. Targeting ASOS ‘core female customers in their 20s, the seven-digit three-month high-frequency activity will take place across VOD, social and programmatic channels in the UK, FranceRead More →
[ad_1] Seasalt, the fast growing Cornish lifestyle brand, today launches its very first TV ad campaign with a 30 second commercial that showcases its beautifully designed products against the backdrop of the stunning Cornish coastline. Aired on ITV via its terrestrial channels and on ITV Hub, the ad was developedRead More →
THE HAGUE, Netherlands — A coalition of more than 20 environmental and climate groups launched a campaign on Monday calling for a ban on fossil fuel advertising and sponsorship across the European Union, similar to the ban on tobacco advertising. More than 80 Greenpeace activists blocked the entrance to Shell’sRead More →
[ad_1] AMP launched a nationwide advertising campaign, the first since 2019, to relaunch the financial services group in the community. The Investor in each of us campaign, via Bastion, launched with a 60-second TV commercial on Sunday during the NRL grand finale. It will take place across Australia via TV,Read More →
TRICO, a global leader in wiper blade technology, has launched its TRICO Fall 2021 advertising campaign, “Raining Cats and Dogs”, which reinforces the importance of safe and clear driving visibility, even in most challenging weather metaphors. The multi-channel campaign will generate more than 300 million impressions across TV, radio, digitalRead More →
[ad_1] AMC Theaters®, the largest theater operator in the United States, Europe, the Middle East and the world, announced a historic and unprecedented national advertising campaign of more than $ 25 million across the United States for remind moviegoers that Hollywood stories are enjoyed at their best. with a homogeneous,Read More →
[ad_1] Leading community distribution group Londis has announced the launch of a new multiplatform television and social media ad campaign featuring Irish Liam and Des. Ireland was introduced for the first time … Leading community distribution group Londis has announced the launch of a new multiplatform television and social mediaRead More →
[ad_1] The American Fuel & Petrochemical Manufacturers (AFPM) has announced that it is launching an advertising campaign urging Democrats in the House of Representatives to reject the new punitive taxes on refined energy in the United States and on plastics made in the United States. . The campaign includes television,Read More →
[ad_1] CNN announced a new brand marketing campaign on Tuesday, intended to highlight the cable news channel’s efforts on diversity, equity and inclusion. The campaign, “We are CNN”, will feature a 60-second spot titled “The Screen Where It Happens”, as well as a 4-minute film titled “The Work That Continues”,Read More →
[ad_1] Pictured at the launch of the new campaign were David Scott Lennon, phd; Lauren Byrne, PML Group,Tania Meighan, The Irish Times and John Gildea, Owens DDB. (Photo: Kieran Harnett) The Irish Times has launched a new advertising campaign that highlights its “always on†positioning. The new campaign was createdRead More →
[ad_1] Building a strong online presence in today’s age is the key to any business success. Sharing and advertising content on online platforms is the best way to increase brand awareness, attract potential customers and thereby increase revenue. However, attracting customers through the media requires detailed planning. Learning media planningRead More →
[ad_1] LOS ANGELES, September 15, 2021 / PRNewswire / – Hispanic homeownership is expected to explode over the next two decades, and the California Association of REALTORS® (CAR) is launching a Spanish-language ad campaign to educate first-time homebuyers about the home buying process. buying a house. “Over 25% of HispanicRead More →
[ad_1] Celebrity Cruises launched a multi-million dollar global advertising campaign with the tagline “Journey Safe, Journey Wonderfullâ€. The campaign TV spot opens with the question “How many precious moments have we missed?” Set to a remix of Louis Armstrong’s ballad, “What a Wonderful World,” the spot is designed to inspireRead More →
[ad_1] AMC Entertainment Holdings, Inc. (NYSE: AMC) Created $ 25 Million Nationwide Ad with Oscar-winning Actress Nicole kidman celebrate the cinematic experience. What happened: Under the brand message “AMC Theaters. We Make Movies Better. The campaign began on September 8 online and on social media and will expand September 12Read More →
[ad_1] The campaign hero stars Fox’s new “Satisfyingly Long Lasting” proposition and imagines what life might be like if all the good things last as long as a Fox candy. It comes after a redesign of the brand’s packaging, which received a new modern update earlier this year. Launched inRead More →
[ad_1] AMARILLO, TEXAS and EVANSTON, BAD. – Merrick Pet Care announced on March 3 that it is launching the company’s largest marketing campaign to date, centered on the theme that “not all dog food is the same”, extending that mindset to its cat food and dental products. “We all wantRead More →
[ad_1] “De’Longhi has experienced extraordinary growth in recent years and the production of domestic coffee machines has played a central role in this growth,†said Massimo Garavaglia, CEO of the company. “We believe Brad Pitt is the perfect ambassador to talk about De’Longhi to the world – he is theRead More →
[ad_1] It is impossible to open your laptop or turn on your phone without receiving various forms of digital advertising. From Google Adwords or Facebook retargeting to programmatic, pre-roll, native ads and sponsored content. The options, terminology and methods can be onerous. Despite these hurdles, digital ads will continue toRead More →
[ad_1] Asda launched a new slogan – “Get the Asda price feeling” – as part of a television ad campaign aired this month. The new slogan “aims to show that the Asda price means more to customers than high-value products,” the supermarket said. The 40-second TV commercial will air tonightRead More →
[ad_1] Wessex Garages, part of VT Holdings, is launching a £ 100,000 campaign to promote its range of new and used electric vehicles. The campaign titled “The Quiet Revolution†will air on radio, television and digital media platforms and will focus on affordable electric vehicles. Wessex represents Mazda, Kia, Hyundai,Read More →
[ad_1] The campaign for the popular British soap opera features characters from the series as well as people from communities across the country, to emphasize that “there is an Eastender in all of us” Designed by BBC Creative, the new campaign – which includes a series of posters featuring photographsRead More →
[ad_1] Online sports betting and gaming app WynnBet – of Wynn Resorts – launched its advertising campaign featuring Ben affleck, Shaquille O’neal and Melvin gregg. Directed by Affleck, the commercial spots will explore the Batman and Gregg actor’s journey to the Wynn Las Vegas bookie where they interact with ShaqRead More →
Online sports betting and igaming app WynnBet – from Wynn Resorts – launched its ad campaign featuring Ben Affleck, Shaquille O’Neal and Melvin Gregg. Directed by Affleck, the commercials will explore the Batman actor and Gregg’s journey to sports betting at Wynn Las Vegas where they interact with Shaq andRead More →
[ad_1] BERKELEY HEIGHTS, NJ and NEW YORK, August 30, 2021 / PRNewswire / – Health Summit today announced the launch of its first consumer advertising campaign to showcase its capabilities as a connected healthcare network. Created by the 2019 merger of Summit Medical Group and CityMD, Summit Health brings deepRead More →
[ad_1] LOS ANGELES–(COMMERCIAL THREAD) – The inevitable cycles of drought are just as much a part of Southern California as its rich history, world-renowned entertainment industry and action sports culture – all themes echoed in the latest advertising campaign for conservation of Metropolitan. The campaign pays homage to the manyRead More →
[ad_1] The Dorset Echo, together with We are Weymouth, have created a recruitment ad campaign to support Weymouth’s BID direct debit payers who are trying to attract new employees. Tracy Hayden, Director of Advertising at Dorset Echo, said: “Finding the right staff has been incredibly difficult for many companies, butRead More →
[ad_1] Ziglu launches new advertising campaign for cryptocurrency trading By Joy Dumasia Ziglu, which offers people access to a range of cryptocurrencies such as Bitcoin and Ethereum, has launched a new advertising campaign in Edinburgh with the slogan ‘Scotland, Your Capital is at Risk’. He will appear in over 200Read More →
[ad_1] MUMBAI: Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment hubs, has seen incredible results on social media following the conclusion of its iconic viral campaign, Stayin ‘on Yas. After three friends as they channeled the Bee Gees on a stay like no other on YasRead More →
[ad_1] The recent Livestock and Meat Commission (LMC) ad campaign, titled “Good Honest Food: The Truth About Beef†has proven to be a real winner with local consumers. And the analyzes now available confirm this very encouraging trend. The campaign told the true story of Northern Ireland Farm Quality AssuredRead More →
[ad_1] Two well-known Tipperary producers will hit TV screens across the country this week after being chosen to star in Aldi’s new cross-platform ad campaign. Jim O Dwyer, Irish Angus Beef Producer and Sarah Furno of Cashel Farmhouse Blue Cheese are two of four Irish producers selected as the facesRead More →
[ad_1] Coca-Cola introduced fans to its new Coca-Cola Zero Sugar recipe and aesthetic last month, but the hype around what they call “even more delicious taste†hasn’t stopped. Today, the brand will release its “Best Coke Ever?” comprehensive marketing campaign in US and Canada. The updated Coca-Cola Zero Sugar, whichRead More →
[ad_1] CHICAGO–(COMMERCIAL THREAD) – Today, Simple Mills, the healthier snack company, is launching its first-ever national advertising campaign, Live full. Simple Mills Nutritious Snacks promise to never slow you down – giving you the energy you need to hit your pace and Live full. The Live full The mindset comesRead More →
[ad_1] As the delta variant and vaccine reluctance threaten visits to some elderly communities, a provider is launching a campaign around its success in building residents’ confidence in reopening buildings. Benchmark Senior Living, based in Waltham, MA, unveiled its “Consumer confidence” campaign this week, celebrating how residents and family membersRead More →
[ad_1] Subscribe to Financial Brands for Free by Email! Marcus of Goldman Sachs launched the largest marketing campaign ever. Actress Rosamund Pike uses a video of a mainstream bank murdering a cheap free ‘bank made’ pen and free bad coffee. Pike has appeared in everything from British films to JamesRead More →
Insite Ooh, which specializes in the analysis of external advertising campaigns in Egypt and the Middle East, has revealed that the city of Noor of the Talaat Moustafa Group (TMG) has the most powerful advertising campaign in the Egyptian market. In a report analyzing the strength of advertising campaigns amongRead More →
[ad_1] ‘Welcome to London’: Sadiq Khan launches the capital’s biggest advertising campaign since the 2012 Olympics to get Londoners to enjoy the city again (as long as they wear a mask on public transport) The “Welcome back London” campaign aims to encourage people to return to the underground It includesRead More →
[ad_1] “If you like cold lattes, you’ll want to grab a Draft Latte after seeing the deliciously frothy creative.” Tweet this Earlier this year, La Colombe announced a strategic partnership with Molson Coors Beverage Company, giving them access to the distribution of the company’s ready-to-drink coffee products to pharmacies andRead More →
[ad_1] Australians to be urged to ‘arm themselves’ against COVID-19 and get the vaccine, as the federal government launches a revamped COVID-19 vaccination campaign on Sunday to help chart a way out of the global pandemic . Medical groups such as the Royal Australian College of General Practitioners have beenRead More →
[ad_1] Ahead of Tokyo Olympics 2020, Camelot celebrated GB team and GB Paralympics athletes in its “largest fully integrated, multi-channel brand campaign to dateâ€. Aired on TV, radio, digital and high-impact OOH – as well as all owned National Lottery channels and 44,000 National Lottery retailers across the UK –Read More →
In front of Tokyo 2020 Olympic Games, Camelot celebrated Team GB and GB Paralympics athletes as part of its “biggest ever” fully integrated, multi-channel brand campaign. Playing on TV, radio, digital and high-impact OOH – as well as all National Lottery owned channels and at 44,000 National Lottery retailers acrossRead More →
A conservative group is targeting Major League Baseball and Ticketmaster with a seven-figure ad campaign ahead of next week’s All-Star Game, accusing them of practicing “woke capitalism.” why is it important: Directly targeting MLB – and other private entities – Consumers’ Research warns US companies that they will try toRead More →
[ad_1] NEW YORK–(COMMERCIAL THREAD) – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today unveiled the global global advertising campaign for Calvin Klein Defy, a new men’s fragrance featuring award-winning actor Richard Madden as theRead More →
Los Angeles, CA – July 1, 2021 – Troika Media Group, Inc. (Nasdaq: TRKA) (“TMG” or “Company”), a brand consulting and marketing innovation firm that provides integrated branding and marketing solutions for global brands, today announced the launch of a new advertising campaign, in partnership with CAA Brand Consulting, onRead More →
[ad_1] Los Angeles, meanwhile, reached 20 markets, including Chicago, during a 10-week promotional campaign that began in mid-April. Now LA is launching its first-ever national campaign, a $ 10 million effort built around a ‘comeback’ theme. Scheduled to start on July 5 and run through September, the campaign will includeRead More →
Until this year, Graeme Berwick’s biggest online purchases were a few jeans and a few household appliances. Then the Toronto man bought a house 1,200 kilometers away. “We hadn’t even seen it except in a few videos,” he said in a Zoom interview from the new home he shares withRead More →
Beverage company Belvoir Farm, based in Bootsford, Leicestershire, UK, has launched its first major national outdoor advertising campaign, with an investment of over £1million to support brand growth this summer and publicize its unique elderflower harvest in June. The campaign is designed to raise awareness of the brand values andRead More →
Facebook-owned WhatsApp has launched the latest privacy ad campaign in multiple regions as it is the messaging platform’s action after some ambiguity around the app. The messaging platform introduced the privacy policy before this year which has increased user data sharing on the Facebook platform and many rival companies andRead More →
A brilliant idea to help stop people losing face masks has won accolades for a school in Ross-shire. Some of the county’s budding young entrepreneurs have won national awards for their online advertising. The best team from St Clement’s School in Dingwall have won the Best Publicity Award at YoungRead More →
The campaign highlights the people and innovators who relentlessly advance medicine and health Job : June 14, 2021 Mount Sinai Health System, one of New York’s leading academic medical centers providing excellence in clinical care, research, teaching and community engagement, today unveiled a new brand identity and new adRead More →
Citroën UK has teamed up with Channel 4’s hit TV series Gogglebox as CarGurus seeks to boost car buyers’ confidence in two new TV advertising campaigns. Citroën’s new campaign sees the show’s popular armchair critics Jenny and Lee, Mary and Giles, Marcus and Mica, and Pete and Sophie comment onRead More →
OTTAWA (ON), May 17, 2021 /CNW/ – From coast to coast, Canadians have made extraordinary sacrifices to protect themselves, their families and their communities from COVID-19. These individual actions strengthen our collective ability to reduce the spread of COVID-19. As more highly effective vaccines become available, everyone in Canada canRead More →
Back to work campaign Nomadic Dairy welcomes people back to work with the first leg of an urban, out-of-home advertising campaign that includes subway and train stations. Themed ‘Yogurt Made Good To Go’, the six-figure campaign supports Nomadic’s best-selling yogurt and oatmeal range and is expected to generateRead More →
The Openwork Partnership is launching an advertising campaign targeting advisors and clients as part of its growth strategy. The network initially targets advisors with an awareness campaign in trade publications and on LinkedIn, after its rebranding in February. Openwork said it then plans to expand the campaign throughout the year,Read More →
As the global real estate market continues to break its own records, the ‘Nothing Compares’ campaign is representative of Sotheby’s International Realty® the brand’s promise to its customers to consistently deliver a stellar experience. “Sotheby’s International Realty around the world consistently deliver top-notch service and I am continually inspired byRead More →
Yubo, an online platform for young people, launched its first countryside ‘Friends, not followers. As the name suggests, the campaign promotes authentic social media interactions rather than just followers. Yubo has over 40 million users worldwide and over 1.1 million in Australia. The increase in the number of Australian usersRead More →
Open Enrollment Period (OEP) represents peak season for health insurance advertisers focused on generating consumer inquiries and inbound calls. With a limited six-week window to reach OEP health insurance shoppers with the right information, insurance advertisers need to ensure they’re getting the right messages to the right people to encourageRead More →
COMMENT “We need a global advertising campaign that inspires people to start saving the Earth’s biodiversity that we all depend on and are currently losing at an alarming rate,” says South African scientist, Professor Emeritus Richard Cowling of the African Center for Coastal Palaeosciences at Nelson Mandela University. In anRead More →
Toronto, Ontario and New York, New York – Flow Water Inc. (“Flow®” or “Flow Alkaline Spring Water”), announces the launch of its brand new North American advertising and marketing campaign. The ‘Beautiful Inside and Out’ and ‘Uplifting Hydration’ ads feature a compelling and diverse lineup of iconic personalities known forRead More →
DENVER, March 30, 2021 /PRNewswire/ — Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technologies to advertisers, agencies and content providers, today announced a new strategic relationship with Innovid, the only independent omnichannel advertising and analytics platform built for TV. This integration with theRead More →
ENO, the antacid brand of GSK Consumer Healthcare, has launched its largest ever digital campaign on YouTube and major OTT platforms. The campaign features four different films targeting different consumer cohorts, each selected based on consumer insights and insights from previous campaigns. With this campaign, ENO reinforces its credentials asRead More →
The French retail chain Carrefour has confirmed the withdrawal of its latest advertising campaign from Polish public television on LGBT rights. The company announced on Twitter that it had suspended the Telewizja Polska (TVP) campaign after a user informed it. A Carrefour ad was posted online alongside news stories aboutRead More →
executive director of MindSEO, a digital intelligence company and CMO of openWorld Voice-Commerce. Google trainer and university professor. Getty Given the current acceleration of the market, companies feel the need to research and explore strategies for promoting their products and services to attract the attention of the consumer and standRead More →