Ahead of Tokyo Olympics 2020, Camelot celebrated GB team and GB Paralympics athletes in its “largest fully integrated, multi-channel brand campaign to date”. Aired on TV, radio, digital and high-impact OOH – as well as all owned National Lottery channels and 44,000 National Lottery retailers across the UK – theRead More →

NEW YORK–(COMMERCIAL THREAD) – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today unveiled the global global advertising campaign for Calvin Klein Defy, a new men’s fragrance featuring award-winning actor Richard Madden as the faceRead More →

Los Angeles, CA – July 1, 2021 – Troika Media Group, Inc. (Nasdaq: TRKA) (“TMG” or “Company”), a brand consulting and marketing innovation firm that provides integrated branding and marketing solutions for global brands, today announced the launch of a new advertising campaign, in partnership with CAA Brand Consulting, onRead More →

Los Angeles, meanwhile, reached 20 markets, including Chicago, during a 10-week promotional campaign that began in mid-April. Now LA is launching its first-ever national campaign, a $ 10 million effort built around a ‘comeback’ theme. Scheduled to start on July 5 and run through September, the campaign will include television,Read More →

Facebook-owned WhatsApp has launched the latest privacy ad campaign in multiple regions as it is the messaging platform’s action after some ambiguity around the app. The messaging platform introduced the privacy policy before this year which has increased user data sharing on the Facebook platform and many rival companies andRead More →

A brilliant idea to help stop people losing face masks has won accolades for a school in Ross-shire. Some of the county’s budding young entrepreneurs have won national awards for their online advertising. The best team from St Clement’s School in Dingwall have won the Best Publicity Award at YoungRead More →

OTTAWA (ON), May 17, 2021 /CNW/ – From coast to coast, Canadians have made extraordinary sacrifices to protect themselves, their families and their communities from COVID-19. These individual actions strengthen our collective ability to reduce the spread of COVID-19. As more highly effective vaccines become available, everyone in Canada canRead More →

As the global real estate market continues to break its own records, the ‘Nothing Compares’ campaign is representative of Sotheby’s International Realty® the brand’s promise to its customers to consistently deliver a stellar experience. “Sotheby’s International Realty around the world consistently deliver top-notch service and I am continually inspired byRead More →

Yubo, an online platform for young people, launched its first countryside ‘Friends, not followers. As the name suggests, the campaign promotes authentic social media interactions rather than just followers. Yubo has over 40 million users worldwide and over 1.1 million in Australia. The increase in the number of Australian usersRead More →

Open Enrollment Period (OEP) represents peak season for health insurance advertisers focused on generating consumer inquiries and inbound calls. With a limited six-week window to reach OEP health insurance shoppers with the right information, insurance advertisers need to ensure they’re getting the right messages to the right people to encourageRead More →

Toronto, Ontario and New York, New York – Flow Water Inc. (“Flow®” or “Flow Alkaline Spring Water”), announces the launch of its brand new North American advertising and marketing campaign. The ‘Beautiful Inside and Out’ and ‘Uplifting Hydration’ ads feature a compelling and diverse lineup of iconic personalities known forRead More →

DENVER, March 30, 2021 /PRNewswire/ — Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technologies to advertisers, agencies and content providers, today announced a new strategic relationship with Innovid, the only independent omnichannel advertising and analytics platform built for TV. This integration with theRead More →

ENO, the antacid brand of GSK Consumer Healthcare, has launched its largest ever digital campaign on YouTube and major OTT platforms. The campaign features four different films targeting different consumer cohorts, each selected based on consumer insights and insights from previous campaigns. With this campaign, ENO reinforces its credentials asRead More →

The French retail chain Carrefour has confirmed the withdrawal of its latest advertising campaign from Polish public television on LGBT rights. The company announced on Twitter that it had suspended the Telewizja Polska (TVP) campaign after a user informed it. A Carrefour ad was posted online alongside news stories aboutRead More →