Coca-Cola introduced fans to its new Coca-Cola Zero Sugar recipe and aesthetic last month, but the hype around what they call “even more delicious taste” hasn’t stopped. Today, the brand will release its “Best Coke Ever?” comprehensive marketing campaign in US and Canada. The updated Coca-Cola Zero Sugar, which previouslyRead More →

As the delta variant and vaccine reluctance threaten visits to some elderly communities, a provider is launching a campaign around its success in building residents’ confidence in reopening buildings. Benchmark Senior Living, based in Waltham, MA, unveiled its “Consumer confidence” campaign this week, celebrating how residents and family members ofRead More →

‘Welcome to London’: Sadiq Khan launches the capital’s biggest advertising campaign since the 2012 Olympics to get Londoners to enjoy the city again (as long as they wear a mask on public transport) The “Welcome back London” campaign aims to encourage people to return to the underground It includes TfLRead More →

“If you like cold lattes, you’ll want to grab a Draft Latte after seeing the deliciously frothy creative.” Tweet this Earlier this year, La Colombe announced a strategic partnership with Molson Coors Beverage Company, giving them access to the distribution of the company’s ready-to-drink coffee products to pharmacies and convenienceRead More →

Ahead of Tokyo Olympics 2020, Camelot celebrated GB team and GB Paralympics athletes in its “largest fully integrated, multi-channel brand campaign to date”. Aired on TV, radio, digital and high-impact OOH – as well as all owned National Lottery channels and 44,000 National Lottery retailers across the UK – theRead More →

NEW YORK–(COMMERCIAL THREAD) – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today unveiled the global global advertising campaign for Calvin Klein Defy, a new men’s fragrance featuring award-winning actor Richard Madden as the faceRead More →