To stay competitive, global advertising holdings have invested in their data … [+] capabilities that make it part of their core competencies. (Photo by Peter Macdiarmid / Getty Images for Somerset House) getty The advertising industry is increasingly relying on data to meet the needs of its customers. Over theRead More →

James Collins, Senior Vice President, Media Network at Rakuten Advertising offers a practical guide for advertisers looking to improve the impact of their business with a slightly different approach – one that builds on typical targeting using demographics. Pick up at 9 a.m. this morning. What are you doing? Where?Read More →

More than three in seven people around the world are Facebook users. In real terms, the figure translates to over 2.7 billion active users. What makes Facebook an effective advertising channel isn’t just its massive reach. Most importantly, it allows any mom-and-pop store to grow their business using the socialRead More →

THIRUVANANTHAPURAM: The project to save KSRTC from losses by generating additional income of up to Rs 70 crore per month through strong space marketing including advertisements will be launched during the Malayalam month of Chingam. For this, a commercial division will be formed within the company. Initially the goal isRead More →

LONDON, July 8, 2021 / PRNewswire / – ClearAds continues to share its valuable information to help Amazon sellers grow their business. The famous Amazon marketing company recently explained why ACoS is extremely important to all Amazon sellers. With a team of highly experienced Amazon advertising strategy experts, ClearAds offersRead More →

Consumer concerns regarding the issue of data and privacy when using social media channels have increased in recent years, contributing to policy changes on many platforms, which has impacted commercial advertising strategies. . Talk to Joe streeter, editor of Payment expert, two seasoned marketing professionals discussed the impact of dataRead More →