Holland & Barrett has appointed VCCP as the new advertising agency for strategic and creative advertising. The health food retailer assigned the account to VCCP following a submission process that began in August of last year. The merger is effective immediately and follows Holland & Barrett’s partnership with the advertisingRead More →

New Delhi: As the old adage goes, “the consumer is the medium,” OEMs and affiliate ad agencies might consider reorienting the entire brand-to-consumer communication process as digital engagements move up a notch. new era of social distancing. Experts say the auto industry could see a contraction in ad spending byRead More →

Partnership boost: Scott Beveridge and Gordon Campbell ClickBoost, the young online advertising agency, has been invited to join Google’s growth program, offering opportunities to develop its strategy. The Glasgow-based agency, founded by online advertising and marketing veterans Gordon Campbell and Scott Beveridge in 2018, has also received a five-figure sumRead More →

In association with Verizon Media. In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), Senior Director, Product Marketing, International at Verizon media, discusses the benefits of implementing a native advertising strategy, how these approaches can be adapted, and upcoming technologies designed to build native capabilities. What are the mainRead More →