Facebook has been trying emphatically to convince users that personalized ads are a good thing, especially since Apple has announced that it will start notifying users if apps attempt to track user habits in iOS. Facebook’s angle has been the idea that targeted ads play a big role in helping
Instagram has become a powerful tool for businesses. Even more for the food industry. There are over 327 million posts tagged #food on Instagram. Additionally, according to The Independent, millennials spend an average of five days per year browsing food on Instagram. Thirty percent cite to avoid a restaurant with
Sports fans who go to YouTube for their sports content have news in store today. Google has announced a new Sports portal on YouTube, which aims to offer a more immersive experience entirely dedicated to this type of content. Google says the amount of sports content uploaded to YouTube in
Wenatchee, WA – In late 2019, CMI Orchards launched a digital marketing strategy designed to directly target apple consumers and drive retail sales. In the most recent campaign, the participating retailer’s apple category dollar sales increased 14.8% year-over-year, with sales of KIKU and Kanzi apples growing 28% during the period.
Video advertising company VidMob announces it has raised $ 25 million in Series B funding. When I wrote about VidMob’s seed funding in 2015, it focused on creating a marketplace that connects marketers and professional video editors. It’s still a component of the VidMob business, said founder and CEO Alex
If you are new to Facebook Ads or want to try something different that doesn’t involve Facebook Power Editor, there are plenty of tools that can help you streamline your ad buying experience while automatically optimizing your sets. of advertisements. We’ve picked five Facebook ad tools that are easy to
Twitter TWTR 2.52% has hired ad technology veteran Bruce Falck as the new chief revenue officer, the company said Thursday. He will report directly to the company’s chief executive, Jack Dorsey. Mr. Falck joined Twitter after working for ad-buying technology company Turn, where he had been CEO since September 2015.
Reaching people interested in your product or service should be done in stages – the first is determining your target audience. Once you find out who is most interested in what you offer, connecting with them comes next. To reach potential customers, you don’t have to search high and low.
San Francisco: Google incS YouTube wants to allay advertisers’ concerns that their promotions are reaching the right people. The world’s largest search provider on Wednesday unveiled a new service that guarantees audiences on the video-sharing feature at its Brandcast event in New York City. The new offer, called Google Preferred,