NEW YORK, May 27, 2021 / PRNewswire / – The digital trend has gained momentum in recent years, benefiting online advertisers. New engaging apps, tools, and websites are launched every day, and the marketing and media landscape is continually and gradually shifting from offline platforms to online platforms. This createsRead More →

B2B online advertising agency and professional services – AccuraCast Want digital marketing that actually works? Our proactive, data-driven approach produces qualified leads, increases your confidence and generates new customers, whatever your niche. Even in B2B digital marketing, never forget that you are selling to real people We work closely withRead More →

In an interview with Bloomberg, Microsoft continued to advocate for new regulatory action against Google, which they accused of harming democracy by undermining the viability of traditional media. “The reality is that Google has basically sucked most of the oxygen out of the opportunities for people who create content toRead More →

Terragon, Africa’s leading data and analytics company and Facebook Conversions API partner, is set to host a webinar to highlight the colossal impact of the death of third-party cookies on the digital advertising ecosystem, especially with regards to brands and digital advertising agencies in Africa. Together with industry experts fromRead More →

Advertisers expect lower advertising budgets but are optimistic about Hong Kong’s economy this year, according to a survey co-conducted by Nielsen and the Hong Kong Advertising Association. Nearly half (44%) of advertisers expect advertising budgets to shrink in 2021, with the biggest challenge being a lack of funding (28%). ToRead More →

March 5, 2021 By Prof. Jan W. Wiktor and Dr Katarzyna Sanak-Kosmowska, Department of Marketing, Krakow University of Economics What does the “world of manipulation” look like in marketing communications, especially in advertising? An empirical study to answer this question has been undertaken by the Marketing Department of the UniversityRead More →

A coalition of business organizations filed a lawsuit Thursday against the state government of Maryland for passing a bill that imposes a tax on digital advertising revenue. The Computer & Communications Industry Association (CCIA), along with the United States Chamber of Commerce and the Internet Association, have sued Maryland ComptrollerRead More →

A coalition of business organizations filed a lawsuit Thursday against the Maryland state government for passing a bill that imposes a tax on digital advertising revenue. The Computer & Communications Industry Association (CCIA), along with the US Chamber of Commerce and the Internet Association, sued Maryland Comptroller Peter Franchot (D).Read More →

The UK’s Information Commissioner’s Office has resumed its investigation into the country’s £ 13 billion online advertising industry after an almost nine-month hiatus due to the pandemic. The watchdog said in January last year it would start investigating the UK’s IT sector after finding evidence of widespread non-compliance with theRead More →

LONDON–(COMMERCIAL THREAD) – SpendEdge predicts the global online advertising market to grow by $ 84 billion as we approach 2024. This is due to the impact of the COVID-19 pandemic in the first half of 2020. However, growth healthy should continue. throughout the forecast period, and the market is expectedRead More →

Whether you are an online publisher or advertiser, the world of digital marketing can seem like a daunting byzantine system of visitor journeys, banner ads, and keyword optimization jujitsu. Advertising has come a long way since the days when half-page newspaper ads dominated the industry. Now every little movement ofRead More →

DUBLIN – (COMMERCIAL THREAD) – The report “Oman Online Advertising Market Outlook to 2023 – by Medium, by Type, by Sectors and by Model” has been added to offer. Oman Online Advertising Market Outlook to 2023 covers online advertising spent as well as market segmentation by advertising medium (desktopRead More →

DUBLIN–(BUSINESS WIRE)–The “Motorsport Online Advertising Market – Forecast (2020 – 2025)” report has been added to from offer. The motorsports online advertising market is expected to reach $256.7 million by 2025, growing at a CAGR of 24.1% from 2020 to 2025. Although well established, the online motorsports advertising marketRead More →

Steps can be taken to reduce the threat of fake news infiltrating online advertising. Speaking at the Westminster Forum conference on tackling fake news and online disinformation, Konrad Shek, deputy director of policy and regulation at the Advertising Association, said the advent of disinformation had a “huge impact on confidenceRead More →

This is a sponsored article written by WordStream. The opinions expressed in this article are those of the sponsor. We now know that the online advertising industry is constantly changing. Whether it’s advertising guidelines, content types, or even advertising platforms, there are constantly new opportunities to test and optimize yourRead More →

Opinions expressed by Contractor the contributors are theirs. You are reading Entrepreneur Europe, an international Entrepreneur Media franchise. In the first six months of 2018, businesses spent $ 25.7 billion on online advertising. If you are running a business in Europe, these statistics prove that you cannot deny the importanceRead More →

The advancement of the World Wide Web over the past decade has completely changed the advertising landscape. Online advertising evolves rapidly over time. Almost half of the world’s population uses the Internet, and people of all ages are connected to the Internet. Online advertising is mainly intended to develop theRead More →

British telecommunications giant Vodafone has become the latest major brand to move some of its core marketing functions in-house, a move that shows exactly what advertising agencies are facing. The company will take direct responsibility for £160m ($212 million) from its digital ad purchases, according to Campaign. It will hireRead More →