Advertising Regulation What rules govern Internet advertising? Online advertising must comply with the Unfair Commercial Practices Act, which regulates business behavior in the marketplace. Under the law, it is illegal to cause “unacceptable nuisance” to market participants. Advertising that uses a medium suitable for distance marketing by which a consumerRead More →

Opinions expressed by Contractor the contributors are theirs. You are reading Entrepreneur Europe, an international Entrepreneur Media franchise. In the first six months of 2018, businesses spent $ 25.7 billion on online advertising. If you are running a business in Europe, these statistics prove that you cannot deny the importanceRead More →

The advancement of the World Wide Web over the past decade has completely changed the advertising landscape. Online advertising evolves rapidly over time. Almost half of the world’s population uses the Internet, and people of all ages are connected to the Internet. Online advertising is mainly intended to develop theRead More →

British telecommunications giant Vodafone has become the latest major brand to move some of its core marketing functions in-house, a move that shows exactly what advertising agencies are facing. The company will take direct responsibility for £160m ($212 million) from its digital ad purchases, according to Campaign. It will hireRead More →