Toronto, Ontario and New York, New York – Flow Water Inc. (“Flow®” or “Flow Alkaline Spring Water”), announces the launch of its brand new North American advertising and marketing campaign. The ‘Beautiful Inside and Out’ and ‘Uplifting Hydration’ ads feature a compelling and diverse lineup of iconic personalities known for their commitment to health, wellness and sustainability, inspiring us to do better and be better.
Flow’s “talent family” featured in the campaign includes many of the brand’s famous investors and shareholders, who also happen to be loyal Flow consumers:
- Grammy-nominated singer-songwriter Shawn Mendes, who is also Flow’s sustainability ambassador;
- Halle Berry, award-winning actress, director, producer, activist and founder of health and wellness platform re-spin;
- NBA basketball player, philanthropist and entrepreneur, Russell Westbrook;
- Taboo of global icons Black Eyed Peas;
- Author, Health and Wellness Entrepreneur, Film Personality, Hannah Bronfman;
- British-American model Paloma Elsesser.
The campaign emphasizes Flow’s ongoing mission to inspire personal well-being through the power of drinking delicious, mineral-rich alkaline spring water. The campaign also reinforces the positive environmental impact of choosing a brand of water like Flow, which is packaged in a more sustainable Tetra-Pak™ carton instead of plastic bottles.
“I am thrilled to be part of a campaign and a company that celebrates and supports the positive effects of choosing sustainably sourced and packaged water,” says Shawn Mendes, who is the Sustainability Ambassador for Flow since 2019. “Flow has partnered with me and my foundation (SMF) to provide Wonder Grants to sustainability activists who focus on clean water access and conservation. As one millions of young people passionate about creating a better future for our planet, I hope to continue making a difference with this forward-thinking brand that shares the same goals.
“Our campaign is based on the same visual language that helped make the Flow brand the favorite brand of nearly 18 million consumers: a sophisticated balance of spirit, positivity, energy and color,” says Krissie Millan, Marketing Director of Flow. “With this talented team, we have created uplifting and energizing images that speak to the positivity and optimism of Flow as a brand and business.”
In addition to digital advertising and billboards, Flow supports retail partners including Target, Whole Foods Market, Safeway, Walmart, Stop & Shop and Wegmans with omnichannel marketing and advertising programs that will give the campaign’s important message to millions of people. consumers this spring and summer.
“I love the authenticity of this campaign,” says Nicholas Reichenbach, Founder and Executive Chairman of Flow. “The dynamic personalities we feature in our ads are all Flow consumers themselves. They share their love of Flow and its mission and remind us to make healthier choices for our bodies and the planet. It’s more of a celebration of a movement that, in turn, will support the continued expansion of Flow’s distribution in North America.
About the stream
Flow Water Inc. (“Flow Alkaline Spring Water™” or “Flow®”) is a premium alkaline spring water company offering a diverse line of wellness-focused beverages sold online and at retailers throughout in North America. Flow’s premium alkaline spring water comes in an original unflavoured range and a range of award-winning organic flavours, in sizes from 330ml to 1 litre, and in 6, 12 and 24 pack formats. Due to its unique artesian spring sources, Flow products contain natural essential electrolytes and minerals, and its original, flavored water products have an alkaline pH at source. As part of its continued innovation in wellness beverages, Flow recently introduced new lines of collagen-infused waters with natural flavors, and plans to launch new functional beverages later this year.
Founded in 2015 by mission-driven serial entrepreneur Nicholas Reichenbach, Flow is highly dedicated to sustainability and is a certified B-Corp company whose goal is “to bring wellness to the world through positive power some water”. Reichenbach founded Flow with the belief that its spring water products should use sustainable manufacturing operations and be packaged in Tetra Pak™® cartons, which are made from renewable, primarily plant-based materials.
Flow beverages are available online at flowhydration.com and are sold at over 25,000 retailers in the United States and Canada, including Whole Foods Market, Loblaws, Sobeys, Metro, Shoppers Drug Mart, Farm Boy, Sprouts Farmers Market, Safeway, Wegmans, Harris Teeter, Walmart, Sam’s Club, Giant Eagle, Bristol Farms, Raley’s, Vitamin Shoppe, and Duane Reade, among others.
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