NEW YORK, NY— Fast-growing, award-winning Cincoro Tequila launched its national advertising campaign, featuring the brand’s five co-founders and its stunning bottle. Launched in 2019 by NBA owners Jeanie Buss of the Lakers, Wes Edens of the Bucks, Emilia Fazzalari and Wyc Grousbeck of the Celtics, and Michael Jordan of the Hornets, the super smooth and naturally rich tequila continues to innovate to redefine luxury tequila . In just three years, Cincoro has sold 1.5 million bottles nationwide and won 23 awards in accredited spirits competitions.
The ad campaign showcases the authentic story behind the luxury brand and underscores the “Life Well Played” brand platform, positioning Cincoro as the ultimate trophy for wins earned. The campaign features celebratory vignettes from the founders and the voiceover of Cincoro CEO Ms. Fazzalari declaring, “When you create a tequila with such driven friends, the average is not even possible.”
“This campaign embodies our essence of winning, which is our desire to create the finest, most delicious tequila. That’s what we did with Cincoro,” added Ms. Fazzalari. “My co-founders and I are passionate about the quality of Cincoro. To this day, we test every batch we create to ensure total quality and extraordinary flavor.
“You never forget your first taste of Cincoro. We thank our loyal Cincoro customers and can’t wait for all their friends and family to have their first taste,” Ms. Fazzalari added.
Computer-generated imagery (CGI) was used to digitally create both the flowing liquid of the tequila, as well as the formation of Cincoro’s uniquely designed bottle. Each of the five sides of the bottle, symbolic of the five founders, reveals an inset image of one of the founders with an acknowledgment of their respective victories. The creation culminates with a nod and nod to co-founder Michael Jordan’s party nature, with footage from the 2020 ESPN and Netflix documentary, The Last Dance.
“Cincoro is about relaxing and enjoying the moment with your friends. That’s how we do it, and that’s how we enjoy it,” said co-founder Michael Jordan. “Cincoro is special to me because of the friendships we have made around its design, experience and tasting.”
In addition to 30, 15 and 6 second versions of the digital and social media ad, the campaign includes luxury print, spectacular outdoor advertising and e-commerce. The media plan includes digital streaming sites such as YouTube, partnerships with DraftKings and ReserveBar, social media on Facebook and Instagram, impressions on Mr. Shanken Communications, Modern Luxury Media and Food & Wine, and OOH executions in Las Vegas, Los Angeles, Miami, and New York.
In July 2016, five friendly contestants met for dinner and bonded over their shared passion for tequila. After many more adventures together, this group of five founding partners set out on a mission: to create the best tequila anyone has ever tasted. Cincoro Tequila is only made with 100% Weber Blue Agave sourced from private farms in the highlands and lowlands of Jalisco, Mexico. The agave is hand-selected and slow-cooked in a small batch process, distilling the highland and lowland tequilas separately, before blending them together to create Cincoro’s signature taste profile. This is the heart of Cincoro: a naturally rich and delicious tequila family that is smooth on the palate with a long, complex finish. Cincoro Tequila is a unique taste experience, created to be sipped cleanly, but also to enhance cocktails.
The Cincoro family portfolio offers four luxurious, award-winning tequila expressions with an SRP per 750ml bottle starting at $89.99 for Blanco, $109.99 for Reposado (8-10 months old), $149.99 $ for Añejo (24-28 months old) and $1,699.99 for Extra Añejo. (aged 40 to 44 months).
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