CIRA launches the first .CA original advertising campaign in French in Quebec

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OTTAWA, Sept. 29, 2022 (GLOBE NEWSWIRE) — Designed with small business owners in Quebec in mind, CIRA’s new campaign ‘When it is .Californiait’s loCaliforniaI‘ (“When it’s .ca, it’s local”) highlights the best way to get a business online for maximum impact. Choosing a domain is an effective way for entrepreneurs to show that they are a local business operating locally.

The ad campaign taps into the sense of community at the heart of the province and the strong desire of Quebecers to support local businesses, from local restaurants to stores and other services. While two out of three Quebecers say they prefer a .CA domain name to a .COM when they visit a website to support a local business, this advertising campaign aims to help entrepreneurs make the right decision to reach their audience. Customers who want to support their favorite brands look for those with a .CA domain because it signals that they offer their services locally. With a clear and direct message, the brand’s first dedicated initiative in French-speaking Quebec shows that .CA is the ideal solution for business owners who want to be recognized as local and attract local customers.

The eight-week campaign spotlights businesses and brands operating in Quebec that use .CA for their domain. They include,, and many others. The ‘When it’s .Californiait’s loCaliforniaThe digital campaign targeting small business owners in Greater Montreal will begin on October 3 and will run on major online platforms in Quebec, including La Presse, Radio-Canada, Quebecor Media and Les Affaires.

Executive Quotes

“The resilience and creativity of Quebec entrepreneurs in these difficult times are extraordinary. An important strategy that has helped many survive and grow is expanding their business online. Our new campaign is designed to help businesses establishing a digital presence make the right domain name choice so they can thrive online.

Entrepreneurs and business owners who want to be recognized as a local brand should look no further than getting a .CA domain. It’s clear that Quebecers love supporting local businesses and a .CA is a tried and trusted symbol of local businesses on the internet.

— Marc Fares, Managing Director, .CA by CIRA

“Quebec entrepreneurs often want to present themselves as local businesses serving local customers. This campaign reminds them that businesses large and small with domain names ending in .CA tell their customers that they operate here, near them. »

— Éric Blais, President at Headspace Marketing Inc.

Additional Resources

About CIRACIRA manages the .CA top-level domain on behalf of all Canadians. It also develops technologies and services, such as CIRA’s DNS Firewall and CIRA’s Canadian Shield, that help support its goal of building a better online Canada. The CIRA team operates one of the fastest growing country code top-level domains (ccTLDs), a high-performance global DNS network, and one of the world’s most advanced back-end registry solutions.

About Headspace MarketingHeadspace Marketing is a strategic consulting firm committed to building great brands in Quebec. We work closely with our clients to address the unique challenges and opportunities they face in the Quebec market. Our in-depth knowledge of the Quebec consumer and our expertise in brand creation provide our clients with a real competitive advantage in a market that is sometimes overlooked and often under-exploited.

Media ContactsDelphine Avomo EvounaCommunication specialist, CIRA613.315.1458[email protected]

Eric BlaisPresident at Headspace Marketing Inc416.221.3770[email protected]

A photo accompanying this announcement is available at

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The brand new French .CA campaign starts on October 3

The eight-week campaign spotlights businesses and brands operating in Quebec that use .CA for their domain.

Source: Canadian Internet Registration Authority (CIRA)