Wenatchee, WA – In late 2019, CMI Orchards launched a digital marketing strategy designed to directly target apple consumers and drive retail sales. In the most recent campaign, the participating retailer’s apple category dollar sales increased 14.8% year-over-year, with sales of KIKU and Kanzi apples growing 28% during the period. promotion.
In collaboration with MNI Targeted Media, CMI Orchards analyzed the data to clearly identify target consumers and associated purchasing behavior. Using geo-targeting, analytics and research, CMI Orchards runs digital campaigns that drive consumers to point-of-sale, whether in person or online, for apples, pears and cherries. A recent campaign generated 4,267 direct impressions on a grocery store website.
âCMI Orchards is the first Washington shipper to take advantage of digital advertising campaigns of this magnitude,â said marketer Danelle Huber. âWe have worked hard to develop and use this cutting edge technology to promote our brands and increase foot traffic in stores, and we are able to offer it to retail partners in a simple and accessible way. They don’t need to invest time or effort to take advantage of this tool.
âCMI really thinks outside the box and provides incredibly strong support to its producers and retailers with these digital tools. Once we were able to truly identify key target audiences, we then focused on their patterns of consumer behavior. We use this data to create campaigns that deliver results, âexplained Sabrina Baklenko, Account Executive at MNI Targeted Media.
Additionally, CMI Orchards is the only Washington apple shipper to work directly with Instacart to sell bagged products. âWe started partnering directly with Instacart a little over a year ago. It was interesting to work with them and to learn the ins and outs of their business. They have been a great support in overcoming the obstacles of UPC and provided us with fantastic tools to grow in the digital and online sales industry. It’s a partnership that we hope to continue to grow as we see online shopping continue to increase, âsaid Huber.
Retailers interested in learning more are invited to a free 30-minute webinar hosted by CMI Orchards and MNI Targeted Media on December 2 at 11:30 a.m. PST. For more information, please contact Danelle Huber, [email protected]
About INM Targeted Media
MNI Targeted Media (MNI) is a division of Meredith Corporation (NYSE: MDP; www.meredith.com), the leading media and marketing company serving 175 million unduplicated American women and 80% of millennial women in the States -United. MNI offers targeted digital and print advertising programs and provides its clients with a single point of contact for cross-platform, personalized, demo and geo-targeted advertising. From research and strategy to implementation and analysis, MNI provides the digital and magazine products and services needed to effectively and efficiently reach audiences, across the country or across the street. .
About CMI Vergers
CMI Orchards is one of the largest producers, packers and shippers of premium apples, pears and cherries in Washington State. Selling the fresh fruit produced by its owners, four independent family-owned farming and picking businesses in downtown Washington, the team at CMI Orchards is dedicated to providing the tastiest, highest-quality fruit to customers in the States. -United and of the world.
For more information on CMI Orchards, visit www.cmiorchards.com.