Comcast Technology Solutions Unveils New Integration for Centralized Management of Advertising Campaigns Across Digital and Linear TV Audiences

DENVER, March 30, 2021 /PRNewswire/ — Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technologies to advertisers, agencies and content providers, today announced a new strategic relationship with Innovid, the only independent omnichannel advertising and analytics platform built for TV. This integration with the CTS Advertising Management Platform provides advertisers with a unified and automated workflow, creative asset management, performance analytics, and optimization across screens and channels for linear TV and OLV.

“To maximize return on investment, advertisers deserve a more unified way to deliver, measure and optimize their advertising performance across any relevant platform,” said Richard Nunn, vice president and general manager of advertising solutions at Comcast Technology Solutions. “Our new integration with Innovid does this at scale by bridging the historic gap between linear TV and digital advertising. We provide a centralized advertising management platform that simplifies media activation, asset management and creative rights and broadcast. With Innovid, we can deliver an enhanced omnichannel advertising and analytics solution with a data feedback loop designed to improve insights and efficiency across all screens.”

“The modern TV experience is fragmented and increasingly challenging for advertisers looking to deliver seamless experiences across linear and CTV,” Zvika Netter, CEO and co-founder of Innovid. “Our new strategic relationship with Comcast Technology Solutions eliminates friction in the ad creative management process by allowing omnichannel assets to flow directly into Innovid’s CTV ecosystem via Innovid Bridge API integration. Brands using integration benefit from proactive certification, automated specification compliance, and video encoding offering in Innovid’s platform to ensure ads are delivered in the highest possible quality across all publishers and devices – including 4K CTV.”

To learn more about Comcast’s technology solutions and ad management platform, visit: https://www.comcasttechnologysolutions.com/advertisers-ctsuite.

About Comcast Technology Solutions
Comcast Technology Solutions offers a portfolio of technology solutions, the CTSuite, that provides the industry with the technology, scale and expertise to grow and navigate the rapidly changing media and entertainment technology landscape. We invent technology that solves industry challenges, reinvents what’s possible, and transforms businesses for an ever-changing world. Backed by Comcast’s know-how, proven facilities, scalable platforms and infrastructure, Comcast Technology Solutions delivers more than 20 years of trusted real-world broadcast and digital experience. We partner with customers to redefine expectations and deliver the future to a global audience. For more information, visit www.comcasttechnologysolutions.com

About Innovid
Innovid is the only independent omnichannel advertising and analytics platform built for TV. We use data to enable the personalization, delivery and measurement of advertisements across the widest range of channels in the market, including TV, video, display, social media, audio and DOOH. Our platform seamlessly connects all media, delivering superior advertising experiences throughout the audience journey. Innovid serves a global clientele of brands, agencies and publishers with twelve offices across the Americas, Europeand Asia Pacific. For more information, visit www.innovid.com.

SOURCE Comcast Technology Solutions

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