Crypto.com to launch star-studded advertising campaign


Cryptocurrency exchange Crypto.com is taking action with a global ad campaign that aims to capitalize on the latest peak in the cryptocurrency space. A company spokesperson said the exchange has so far invested $ 100 million in the campaign.

The Crypto.com campaign spans 20 countries and will run for several months, according to the spokesperson. The ad will be titled “Fortune Favors the Brave” and will feature Matt Damon. The campaign is led by Oscar-winning cinematographer Wally Pfister, making it a Hollywood affair.

The campaign is a strong movement for the crypto exchange. The ad campaign comes just 2 months after FTX, the crypto derivatives exchange, launched its own US $ 20 million ad campaign starring Tom Brady and Gisele Bundchen.

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The start of great things

After a fairly quiet summer, the crypto space is starting to recover, thanks to the long-awaited debut of the Bitcoin exchange-traded fund in the United States. Crypto.com aims to capture this push with its advertising campaign and establish the brand in front of a wider audience.

The message of the announcement places a strong emphasis on financial independence and self-determination. The timing of the campaign coincides with the early stages of mainstream cryptocurrency adoption.

Crypto.com CEO Kris Marzalek said, “This is our first branding campaign.” Adding: “We wanted to create a very powerful connection… Cryptocurrencies are less and less about commerce and more about building the future of the Internet.”

The CEO explained that partnerships with stars, such as Damon, are key to establishing the stock market’s brand and gaining recognition around the world.

On Monday, Crypto.com also announced that it will donate $ 1 million to Water.org, a nonprofit founded by Matt Damon. The exchange has already expressed its commitment to tackle the climate crisis and has also pledged to be a carbon-negative company before the end of 2022.
Crypto.com is following in the footsteps of other crypto companies, such as FTX. FTX launched its own marketing campaign which included purchasing a Superbowl ad and using Tom Brady as a brand ambassador.