DBusiness Daily Update: State Launches Pure Michigan Regional Ad Campaign, and More

As the seasons change, the Pure Michigan advertising campaign returns to the airwaves. // Picture file

Our roundup of the latest news from businesses in the Detroit and Michigan metro area as well as announcements from government agencies, including updates on the COVID-19 pandemic. To share a business or nonprofit story, please message us.

State Launches Pure Michigan Regional Ad Campaign

The Pure Michigan ad campaign is back targeting Midwestern audiences to inspire travel to Michigan this year.

In addition to the advertisements served, travelers can plan their vacations using various platforms and digital resources available on michigan.org.

Pure Michigan’s regional and statewide connected TV and warm weather broadcast campaign will run in key markets through August 31. The campaign will include two new television commercials, “On the Street” and “On Repeat”, highlighting the many and diverse destinations and experiences Michigan offers while encouraging travelers to pursue their own experiences. Additional adverts featured include ’14 Clubs’, ‘Along the Way’, ‘Perfect Summer’ and ‘Wish You Were Here’.

The ads will run in out-of-state markets including Chicago, Cincinnati, Cleveland, Columbus, Dayton, Fort Wayne, Green Bay, Indianapolis, Milwaukee, Minneapolis, South Bend, Toledo, Atlanta, Louisville and St. Louis. State markets include Alpena, Detroit, Flint, Grand Rapids, Lansing, Marquette and Traverse City.

The campaign will also use online video and digital ads, social media and radio ads, including “Road Trip”, “Field Trip”, “First Tee”, “Gone Fishing”, “Songs of Summer” and “Soul 2 “. Additionally, 96 static billboards will be visible in regional and national markets from April 11 through May 8 inviting them to plan a Michigan getaway. The Pure Michigan brand will also be displayed on a double-decker bus in downtown Chicago from April 11 through May 8.

The summer campaign will include a Motown Radio takeover of Pandora’s Motown station starting April 11. Pure Michigan will be featured on the Motown Station Playlist, reaching an organic audience of over 300,000 Motown music listeners each month.

The 2022 Pure Michigan Travel Guide will be available as both a free magazine and a universally accessible digital guide in April. Marquette’s Almost Isle Park is featured on the cover of the superb 90-page four-colour guide. Features include Great Outdoors, City Escapes, Along the Shore, Upper Peninsula Arts and Culture, Eat and Drink, Beach Plus, Summer of Your Dreams, Make it Marquette and Golf Paradise.

This year’s total advertising budget for warm weather is $16,694,642. The campaign will include 22 industry partners contributing a total of $1,520,000.

City of Detroit and Corporate Community Partners Facilitate Affordable Housing

As part of the Preservation Partnership initiative, Enterprise Community Partners and the City of Detroit Housing and Revitalization Department today announced new free services to help reduce barriers and increase affordable housing preservation in areas of the city.

By working with Enterprise to proactively preserve affordability and maintain safe, high-quality housing, developers of affordable multi-family properties can now be eligible to receive free pre-development services, such as capital needs assessments. , financial models, phase 1 environmental assessments, energy assessments. and tenant communication services to assist them in their recapitalization and affordability preservation efforts.

Enterprise and the city also welcome new businesses to the Preservation Partnership team. Development Finance Associates Inc., East Jefferson Development Corp. and Ethos Development Partners have joined the partnership as financial modeling providers. Natura Architectural Services, NPC Group and On-Site Insight will provide capital needs assessments, and PM Environmental and TEG Environmental Services will provide Phase 1 environmental assessments.

Elevate will continue to provide energy/water ratings, usage benchmarks and projected cost savings, as well as information regarding rebates, grants and incentives. United Housing Community Coalition will continue to provide assistance with tenant engagement/communication and Uniform Relocation Act compliance.

“Providing developers and landlords with the right tools to preserve affordable housing is critical to solving Detroit’s housing shortage, and we are honored to continue our partnership with the City of Detroit in leading this latest program,” said Melinda Clemons. , Vice President and Detroit Market. manager at Enterprise. “We look forward to continuing our work with landlords and developers participating in the Preservation Partnership and finding new partners who are committed to preserving affordable housing across the city. »

Michigan Orthopedic Surgeons Open New Clinic in Shelby Township

Michigan Orthopedic Surgeons (MOS) has opened a new orthopedic, physical therapy, and emergency orthopedic care clinic located at 45816 Schoenherr Rd. in Shelby Township.

The 6,000 square foot facility was purchased by MOS and includes space for physical therapy and occupational therapy. More than 20 physicians will use the space to treat new and established patients for various orthopedic-related injuries and conditions. The clinic will be open 8 a.m. to 5 p.m. Monday through Friday. Out-of-hours emergency orthopedic care will be added in the coming months.

For more information, go here.

Park West Gallery raises $500,000 for Ukrainian relief efforts

“Art can make a difference.” These were the words of Park West Gallery founder and CEO Albert Scaglione when he launched the live online art auctions from March 11-13 in aid of the ongoing humanitarian crisis in Ukraine.

Scaglione’s words quickly came true. By the end of the weekend, Park West had raised more than $500,000 for the Ukrainian Red Cross, which provides much-needed aid and assistance to families on the ground in Ukraine.

“We were completely stunned by the response we received,” says Scaglione. “I have never seen our collectors so enthusiastic and engaged at an auction. Everyone was incredibly passionate about helping Ukrainians during this dark time.

Online art auctions featured a wide variety of classic and contemporary artists, many of whom had personal ties to Ukraine and Eastern Europe.

The auction unveiled the works of two acclaimed Romanian artists – former child prodigy Alexandra Nechita and the late abstract artist András Markós. His works fetched more than $150,000 for the Ukrainian Red Cross, the highest total at auction. Markos was also embraced by collectors, fetching over $60,000.

Anatole Krasnyansky and the late Igor Medvedev, both artists from Ukraine, together brought in $100,000.

Art superstar Mark Kostabi – Estonian-born and contemporary of Andy Warhol and Jean-Michel Basquiat – has fetched over $60,000 with his published painting ‘The Eternal Now’ and a limited graphic edition of ‘The Eternal Now’. Eternal Now” with hand- signed designs.

By the time the final hammer fell on March 13, Park West had sold more than 470 works in support of the Ukrainian Red Cross, raising more than $500,000.

Other donations can be made by visiting here.

Walsh College to Host Financial Futures Event on April 19

Walsh College in Troy is hosting an in-person and virtual “Financial Futures” event from 8-9:30 p.m. on April 18.

This free event will feature a panel of industry leaders, including:

  • Ryan Drews, Director of Investments and Planning at Private Fund
  • Jeffrey Leithauser, senior vice president at Fifth Third Bank
  • Selena Passano, Financial Management Analyst for the US Army
  • Vince Vitale, president of the CFA Society of Detroit

To register for the event, go here.

Autocam Medical Recruiting at the March 22 Career Fair in West Michigan

Autocam Medical, a contract manufacturer of precision surgical and medical devices and components in Grand Rapids, is hiring for a number of positions at the Montcalm Community College job fair on March 22.

The company is looking to hire CNC machinists, manufacturing engineers and secondary operators who aspire to become machinists.

Although the event takes place at Montcalm Community College, it is not limited to their students. Anyone can attend the job fair, which will take place at the Sidney Campus Gym from 10 a.m. to 1 p.m.

“This is an exceptional opportunity for anyone looking to change careers and those just entering the workforce,” says Kristy White, Director of Human Resources at Autocam Medical. “High school students can cross the stage to graduate and immediately progress down a career path where they could earn over $100,000 as a CNC machinist after five years. They will have the opportunity to learn a high-paying and in-demand trade in an impeccable, air-conditioned work environment equipped with the most innovative equipment.

In addition to generous pay and training, new hires can expect to receive premium-free health insurance, vision insurance, dental insurance, quarterly incentives, a $401,000 match of $3,000 and reimbursement of tuition fees.

The company will expand its footprint with a new 100,000 square foot manufacturing facility and global headquarters in Kentwood. The new expansion will create 250 jobs.

For more information, go here.

JVS + Kadima webinar offering free advice to parents in Michigan

JVS + Kadima in Southfield is offering a free interactive webinar – “Parents and Paychecks” – at 1 p.m. on March 30 aimed at helping low-to-moderate income parents in Michigan cope with the financial pressures of raising a family. a kid.

“Families who earn decent wages but are considered middle-class to low-income are not eligible for state benefits. Now that the pandemic has subsided, children are back at home. school and need football uniforms, musical instruments and fees for other activities, which really strains their finances,” says Laltsha Cunningham, Financial Capability Supervisor at JVS + Kadima. inflation up 7.2% in January 2022 alone we are all experiencing a spike in the cost of goods and services and for some families this is a major struggle now we can help them with advice on how to how to manage spending to offset this inflation.”

To register for the webinar, email [email protected]