Display advertising strategy and planning

Our approach to display strategy

Once we receive your brief, our display experts will analyze relevant data and gather insights to fully understand your goals and KPIs.

After that we:

  • Create the media plan
  • Establish messages and create creatives
  • Measure and report on campaign performance
  • Implement real-time optimizations and further planning

Identify the right display networks

Based on your industry, KPIs, budget, and target audience, we identify the best demand-side multi-network platforms to run your ads on. Multi-network DSPs provide access to over 30 different ad exchanges and thousands of ad publishers.

We also use the Google Display Network (GDN) which serves ads on over 2 million websites and reaches over 90% of internet users.

Deliver relevant ads at every stage of the user journey

By taking a strategic approach, your display ads can meet users at all touchpoints of their online journey; from initial prospecting to retargeting previously engaged users.

By adjusting targeting options, creatives and messages, we help you present yourself to your audience from the moment they discover you, until the moment they choose you – and every step in between.

Use the right tools

Our display customers benefit from the partnerships we have formed with the most innovative and relevant display marketing tools in the industry. When it comes to brand protection, legitimate traffic, and viewable impressions, these tools make every interaction count.

Evaluation and optimization

An effective display strategy can inform your future display campaigns, meaning you don’t have to start from scratch every time you want to launch a new campaign.

Evaluating and improving your display campaigns in real time is an integral part of optimizing your ads so they perform as well as possible and you can focus more on your future campaigns.

We know that industry jargon can sometimes be difficult to understand. For the ultimate list of industry terms from A to Z, check out our digital marketing glossary.


A guide to getting your brand to the right people at the right time

To download

“Programmatic has leveled the playing field. Our customers with smaller budgets and expenses can now compete in this highly lucrative space – in a way that was not possible before.

David Wharram,
CEO, Coast Digital