eBay announces new advertising strategy

BRISBANE, California., March 16, 2017 / PRNewswire / – EBay Advertising, a division of eBay Inc., today announces a change in its advertising strategy to focus on first party data and offerings that will help brands drive commerce in eBay’s core market. As part of this strategy, eBay Advertising is establishing for the first time a direct ad sales team, focused on developing business partnerships with global brands to reach buyers every step of the way in the buying journey. . The company is also announcing a record 48% increase in the number of advertising clients acquired in 2016. eBay Advertising works with the world’s leading brands in automobiles, consumer electronics, fashion, health and beauty, and home and garden.

“Today, shopping takes place everywhere and no one understands it better than eBay,” said Brigitte Davies, vice president of eBay advertising. “The advertising industry has evolved over the years and our relationships with our users provide unique opportunities for brands to focus their laser marketing efforts and more effectively influence buyer behavior, anywhere, anytime. By forging more meaningful and direct relationships with our partners, we “will help them accelerate the shift from advertising to selling on all platforms. “

Over the past year, eBay Advertising has focused on harnessing rich data science and deep customer insight to provide brands with the most sophisticated advertising solutions that drive sales and increase share. Steps. Only eBay can deliver closed-loop data based on over 200 million hours of unique research, browsing, and purchases each month. This enables brands to reach their ideal audience at scale across all channels.

With eBay, brands have access to a vast sales channel of 84 billion dollars GMV1 and an audience of over 167 million active buyers. eBay Advertising provides an advertising solution that empowers brands to better influence consumer awareness, consideration and sales of their products through research, merchandising and the buy funnel. With an audience that sits at the intersection of passion and intention, and 81% of purchases being new and 87% fixed price, there is a tremendous opportunity to sell new products. Unlike other commerce platforms, eBay Advertising offers full transparency of advertiser product data in eBay Marketplace, sharing this deep data insight for brands to operate and run smarter campaigns.

Based on proprietary data and information, eBay Advertising recently announced:

  • New engine purchase data, revealing how technology is influencing the way consumers buy cars and auto insurance
  • A seasonal moments guide, which showcases the great moments brands can enjoy, such as Mothers’ Day Where Halloween, to tap the demand for new commodities and boost sales. In 2016, the market grew faster than expected due to increased spending on seasonal events, such as the US Presidential Election and the Summer Olympics.
  • New solutions for brands that deliver a personalized experience, provide valuable insight into the consumers’ path to purchase, boost speed, and give brands more control over the entire shopping experience.

eBay Advertising is currently recruiting inside sales specialists to grow the company’s portfolio by vertical segment, as well as to develop long-term relationships with global brand partners. Interested candidates can get more information and apply here: http://bit.ly/2nCSGL8

The eBay advertising team will be at Shoptalk March 19-22 in Las Vegas with a stand on the exhibition floor. Brigitte Davies, vice president of eBay Advertising, will also speak on the panel, “Sell ​​on marketplaces,” to Wednesday March 22 To 10:30

For more information, please visit: http://www.ebayadvertising.com/

About eBay Advertising
EBay Advertising, a division of eBay Inc. (Nasdaq: EBAY), helps brands understand and influence the buying journey of 167 million active buyers around the world. With 1 billion live listings comprised of the world’s most diverse selection of new, luxury, rare and collectable items, eBay offers unparalleled insight into buyer’s motivation and intent. EBay advertising data tells a story about what fuels user actions at every stage of the buying journey, from product research to purchase. A powerful suite of tools combined with scientific buying data translates into actionable insights that help brands influence the purchase journey of their target market and achieve their branding and sales goals.

Media contacts:
Cameron Smead
Karbo Communications for eBay Advertising
[email protected]

Kim Lianthamani
[email protected]

1 EBay data 2016

SOURCE eBay Advertising

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