FBNBank has announced the deployment of its 25e Anniversary advertising campaign that highlights its brand differentiators and shows appreciation to stakeholders for adopting the Bank’s brand while encouraging potential clients to take advantage of its offerings by making it their preferred financial institution.
Founded in 1996 in Ghana, FBNBank builds on the 127-year long tradition of its parent bank, First Bank of Nigeria, which is renowned for its exemplary engagement with stakeholders nurtured over several generations of operations at through an international network with footprints in sub-Saharan Africa, Europe and Asia.
Through this campaign, FBNBank intends to deepen its engagement with clients and potential clients by offering them the opportunity to benefit from its many proposals aimed at offering the gold standard of value and excellence.
Commenting on the campaign, Managing Director and CEO of FBNBank, Victor Yaw Asante, said: “Our commitment to our customers is our main driver and it is communicated through our brand promise which directs us to put our customers in first in everything we do. Over the years, we have succeeded in achieving this goal in several ways ensuring that the momentum is maintained relentlessly.
“This and the benefits we provide to our customers through our gold standard of value and excellence are two of the main differentiators of our brand. This is what we continue to offer our stakeholders, in particular our customers. This is also what we invite potential clients and clients to appreciate, which is why we encourage them to switch to FBNBank.
“We are committed to nurturing relationships based on the service pillars of convenience, passion and partnership with our employees as dedicated drivers to ensure relationships reach desired levels of acceptance, security and trust. for our clients and clients. Our doors remain open and we are ready to woo and serve all who cross the threshold. “
During its 25 years of activity in Ghana, FBNBank has built a solid reputation supporting small and medium enterprises (SMEs) by ensuring that they remain viable contributors to Ghana’s economy. The Bank’s commitment to SMEs has been unwavering, in particular the support that FBNBank has provided to SMEs during the peak of the COVID-19 pandemic in Ghana.
This and several efforts have not gone unnoticed. Most recently, the Bank was recognized by the Ghana Business Standard Awards as “Outstanding SME Bank of the Year” for its contribution to the sector.
Recently, FBNBank has invested in strengthening its offering to clients by obtaining both ISO 27001: 2013 and PCI DSS certifications.
Thanks to PCI DSS certification, the Bank has improved its information security management, thus ensuring customers more secure and secure transaction processes with its payment cards.
ISO certification, on the other hand, confirms that FBNBank Ghana has achieved the required level of security, which attests to the ability and ability of the Bank to stay abreast of data security risks.
With these developments and several others such as the establishment of a Contact Center, FBNBank offers greater convenience to its customers with the added benefit of security across multiple channels, especially technological platforms.
FBNBank Ghana is a member of the First Bank of Nigeria Limited Group, renowned for its excellent customer service and general stakeholder engagement over its 127 years of activity.
FBNBank Ghana has 20 branches and two branches across the country with over 400 employees. FBNBank provides universal banking services to individuals and businesses in Ghana.