Fresh8 seeks to give FanDuel’s advertising strategy a real-time boost


New Jersey sports betting operator FanDuel turned to the Fresh8 agency to manage its advertising needs in the Garden State and beyond. The multi-state, multi-platform deal will see FanDuel use Fresh8 to optimize its advertising inventory across programming, social media, display and on the FanDuel site itself.

Fresh8 creates and delivers machine-optimized marketing resources from an operator’s betting and CRM data. The goal is to get the most out of an operator’s marketing spend through creative, real-time decision making, while minimizing the time and overhead of manual production and distribution of digital marketing assets.

As a first step, FanDuel will use this technology to create real-time image and video-based ads on its programmatic channels. This will then be rolled out to affiliate partners who can integrate the technology using just a line of code. Using Fresh8 automated advertising technology, FanDuel will provide consumers, he said, “… real-time betting opportunities at the heart of content experiences.”

The IGT integration for FanDuel sees Fresh8 now live on all major US sports betting platform providers, including Amelco, Kambi, SBTech, and Digital SG.

Aaron Dugan, Online Marketing Manager at FanDuel, commented: “The Fresh8 self-build technology allows us to massively increase our advertising effectiveness. The real-time nature of sports betting means that manually built campaigns are no longer viable. Fresh8 helps us to disseminate our proposal in real time and at scale. As soon as a bet is available on our platform, Fresh8 makes sure that it is also prominent in every display, affiliate and social ad we have.

Andrew Sharland, CEO of Fresh8 Gaming, said, “We are delighted to be working with FanDuel, the number one market leader in the United States, which already has a fantastic brand recognized across the country. We are delighted that FanDuel has chosen us to help them achieve advertising scale across all channels as they grow state-by-state across the United States, including helping them activate their relationships with media companies. level 1. “


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