GB News attacks BBC as it launches new ad campaign

GB News takes on the BBC in its latest ad (Photo: GB News)

GB News criticizes the BBC for not asking questions in its new advertising campaign.

The channel promotes its “honest, hard-hitting, straight-to-the-point ads” on social media, posters and electronic billboards across the country.

Along with its first three offers, GB News says it is “proud” to be the voice of the “silent majority” of Britons, including the 64% who say traditional TV news is too one-sided and stifles debate.

It also serves the 65% who think there is too much political correctness and the 66% who say other channels are too dominated by a London-centric perspective.

“We ask the questions you would ask. BBC News doesn’t, ”one poster read, while another read:“ GB News. Not PC News. ‘

“A lot of people haven’t heard from us yet and we want to share what we do and what we stand for at GB News,” the broadcaster said in a statement.

Angelos Frangopoulos, CEO of the channel, added: “GB News is committed to serving the 86% of people who live beyond the South East and London – Britain’s ‘silent majority’ – so our campaign meets them mainly where they are, in the regions. ‘

Michael Moszynski, CEO of London Advertising, who coordinated the campaign, continued: “GB News is a brand challenger, so we’ve created some bold executions to challenge incumbents for not asking the questions people want answered and to be too paralyzed by political correctness. “

GB News was launched in June with the aim of delivering “original news, opinions and debates” with a mix of news coverage and opinion-based content to provide an alternative to the BBC and Sky News.

He has been widely described as being right-wing on political issues.

Andrew Neil left the BBC in 2020 to become the channel’s chairman and host a prime-time evening program.

However, he stepped down from his channel roles in September, later citing that he “never set out” to start a UK Fox News.

“Well, I always made it clear that it wouldn’t be UK Fox News, and I think you could do something different without getting close to Fox,” Neil said at Question Time.

“Fox deals with untruths, conspiracy theories and fake news. And that’s not my kind of journalism, and I never wanted to do that.

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